Associate Director, Marketing - HCC

Job Description

Our commercial teams are passionate about bringing our medicines and vaccines to our customers around the world. The Pulmonary Arterial Hypertension (PAH) brand team is recruiting an Associate Director of Consumer Marketing to lead the strategy, development, and sustained performance of the Patient Adherence Program designed to help patients start therapy, stay on therapy, and achieve the best possible experience over time. This role is accountable for building an integrated adherence ecosystem, combining patient insights, behavioral science‑informed interventions, omnichannel engagement, hub/specialty pharmacy coordination, and robust analytics, to deliver measurable patient impact and outcomes.

Reporting to the U.S. Consumer Marketing Lead, the Adherence Program Lead will operate as a cross‑functional orchestrator of the program, setting the vision, driving execution, establishing governance and measurement, and evolving the program through continuous improvement and innovation in close partnership with key internal and external stakeholders.

Within the first 12–18 months, the successful leader will:

Stand up and scale an omnichannel adherence program that measurably improves persistence, confidence, and sustained engagement across key patient segments. Build a clear adherence “strategy‑to‑execution” operating model, including governance, decision rights, vendor/agency model, budget, and compliance documentation. Establish an adherence measurement framework (KPIs, dashboards, reporting cadence) that ties interventions to patient and business outcomes and enables test‑and‑learn optimization. Drive seamless integration across the patient journey—coordinating with hub services, distribution/specialty pharmacy, digital/data/IT, and field teams to reduce friction points that threaten adherence. Evolve the program pipeline (MVP → 2.0+), continuously improving content and experiences through insights, operational learnings, and emerging capabilities/technology.

Primary Responsibilities
1) Adherence Strategy & Program Architecture

Own the end‑to‑end adherence strategy: refine the program north star, target behaviors, segment needs, value proposition, and the integrated set of interventions that address adherence barriers across the journey.

Translate patient insights, behavioral barriers, and operational learnings into prioritized program enhancements that improve the patient experience and retention outcomes.

2) Omnichannel Engagement & Content Excellence

Lead development of omnichannel adherence interventions (e.g., CRM journeys, email/SMS where appropriate, web experiences, education content, toolkits) aligned to brand strategy and patient needs.

Ensure adherence communications are built for confidence‑building, expectation‑setting at initiation, and sustained reinforcement—tailored by segment and lifecycle stage.

Partner with Global/Comms and internal brand teams to ensure message consistency, education alignment, and channel synergy.

3) Data, Measurement, and Performance Management

Partner with Digital, Data & Analytics and IT to define adherence KPIs, data requirements, and dashboards, enabling performance tracking, insight generation, and ongoing optimization.

Build a closed‑loop measurement approach: connect interventions to outcomes (engagement → behavioral proxies → persistence metrics where available), and drive test/learn/scale cycles.

Synthesize complex data sets (patient experience signals, operational metrics, channel performance) to uncover drivers, risks, and opportunities to improve adherence outcomes.

4) Enterprise Collaboration & Journey Integration

Enable collaboration across Marketing, Patient Experience, Market Access, Field Access, Medical Affairs, Regulatory, Legal/Compliance, Pharmacovigilance, Privacy, distribution/specialty pharmacy, and hub/patient services to optimize the post‑Rx experience.

Ensure program design integrates seamlessly into the real‑world ecosystem (hub workflows, specialty pharmacy touchpoints, field education needs, consent capture considerations, etc.).

5) Operating Model, Vendor Leadership, and Executional Excellence

Lead integrated planning: program roadmap, timelines, resourcing, risk logs, and decision points; drive disciplined execution with clear milestones and accountability.

Oversee agencies and vendors (AORs, digital partners, operational partners): contracts/SOWs, SLAs, performance management, and budget stewardship.

6) Governance, Compliance, and Risk Management

Ensure adherence program strategy and execution are compliant with applicable requirements (e.g., FDA promotional regulations, privacy/HIPAA considerations, OIG guidance, state laws, AE/product complaint reporting), and partner with Legal/Compliance for approvals and monitoring.

Embed governance and guardrails into the program’s operating rhythm to enable speed without compromising compliance.

Education

Required:

BA/BS

Preferred:

MBA, MPH (or advanced degree in a related field)

Required Experience & Capabilities

5+ years of relevant experience in U.S. pharma/biopharma across consumer marketing, patient support, patient experience, access/coverage, distribution/SP ecosystem, and/or digital engagement.

Demonstrated success building and executing integrated marketing/program strategies with measurable outcomes.

Strong cross‑functional leadership—ability to influence senior stakeholders and align complex enterprise teams.

Strong business and financial acumen (budget ownership, vendor management, value‑case thinking).

Strong written/verbal communication and executive‑ready storytelling with data.

Preferred Experience

Experience designing, scaling, or optimizing patient adherence/retention programs and/or high‑touch patient support models (hub services, specialty pharmacy‑distributed therapies).

Rare disease and/or specialty therapy commercialization experience; PAH familiarity a plus.

Strong understanding of U.S. commercial and regulatory environment affecting patient programs (privacy, PV, compliance guardrails).

Hands‑on experience with analytics and CX tooling (journey mapping, service design, call analytics, CRM/case management, BI tools such as Tableau/Power BI).

Experience operating in agile or agile‑like delivery models.

Required Skills
Adaptability, Agile Methodology, Business Planning Development, Competitor Analysis, Digital Marketing, Executive Presence, Financial Analysis, Key Performance Indicators (KPI), Market Access, Marketing Planning, Market Research Techniques, Market Trend Analysis, Medical Affairs, Oral Communications, Organizational Performance Management, Patient Engagement, Performance Tracking, Product Management, Pulmonary Arterial Hypertension, Strategic Planning, Strategic Thinking, Vendor Management

Job Benefits and Compensation
Salary range for this role is $142,400.00 - $224,100.00. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long‑term incentive, if applicable.

We offer a comprehensive package of benefits, including medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits (including 401(k)), paid holidays, vacation, and compassionate and sick days.

Working Environment
U.S. Hybrid Work Model: Effective September 5, 2023, employees in office‑based positions in the U.S. will be working a hybrid work consisting of three total days on‑site per week, Monday‑Thursday, although the specific days may vary by site or organization, with Friday designated as a remote‑working day, unless business critical tasks require an on‑site presence. This hybrid work model does not apply to, and daily in‑person attendance is required for, field‑based positions; facility‑based, manufacturing‑based, or research‑based positions where the work to be performed is located at a Company site; positions covered by a collective‑bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this hybrid work model guidance also does not apply to roles that have been designated as “remote”.

Travel Requirements: 10%

Flexible Work Arrangements: Hybrid

Employee Status: Regular

Relocation: No relocation

VISA Sponsorship: No

Shift: Not Indicated

Valid Driving License: No

Hazardous Material(s): N/A

Job Posting End Date: 05/5/2026

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