Channel Marketing Manager, Paid Social

About the Role
The Growth Marketing Team at Eko is the expansion engine of our business and is responsible for driving the business forward through both digital and offline channels. Our team is highly cross‑functional, and we work closely with other teams in the organization. We are a group of thoughtful, strategic, and analytical thinkers who are committed to sharing Eko with the world.

We’re seeking a

Paid Social Marketing Manager

to lead the strategy, execution, and optimization of our paid social advertising channels including Meta, TikTok, Pinterest, and Influencers. This role is for a data‑driven, results‑oriented marketer with deep hands‑on expertise in social ad platforms managing large scale budgets of $1M+/month. As a key member of Eko’s Growth Marketing Team, you will own the media strategy, execution, and overall performance of these channels and work cross‑functionally to deliver measurable outcomes across the funnel.

The Impact You Will Make:

Own end-to-end strategy and execution for paid social campaigns

across Meta, TikTok, and other social platforms.

Develop and implement

full‑funnel media plans that drive brand awareness, acquisition, and retargeting performance

for healthcare professionals.

Manage and optimize campaigns within platforms to

drive strong ROAS and effectively scale media spend.

Collaborate with the creative marketing team to develop

compelling ad assets and landing page experiences

tailored to each channel and campaign.

Define and manage budgets across channels by continuously

reviewing and adjusting media spend to achieve scale while aligning with performance targets.

Lead

audience segmentation strategies

to build and refine

high‑performing audience cohorts.

Stay ahead of industry trends , including data privacy changes, new ad formats, and media innovations, and apply learnings to enhance our media strategy.

Test new ad formats and audience types to

uncover untapped growth opportunities , following a structured test‑and‑learn plan.

Collaborate cross‑functionally

with other channel managers, eCommerce, customer care, and business intelligence teams to share insights, align on messaging and ensure a seamless customer experience.

The Value You Will Bring:

4+ years of experience managing Meta and TikTok campaigns with a strong preference, from a

direct‑to‑consumer brand.

Proven success overseeing full‑funnel media campaigns

with at least $500K monthly spend across platforms.

Deep

understanding of key performance metrics

(e.g. ROAS, CPM, CPV, CTR, LTV, viewability) and

media attribution approaches.

Strong analytical skills with the ability to translate data into actionable strategies, customer insights, and performance optimizations.

Experience working with creative and analytics teams to build

high‑performing creative and audience experiences.

Ability to manage multiple campaigns simultaneously in a

fast‑paced, performance‑driven environment .

A

creative and entrepreneurial mindset —comfortable testing new ideas quickly and scaling what works.

It would also be great if you had...

Bachelor’s degree in

Marketing, Business, Communications , or related field.

Experience marketing to

digital health, medtech, or DTC audiences

is a plus.

Experience with

web analytics, channel analytics and marketing platforms

(e.g. Google Analytics, Looker, Meta Ads, Klaviyo, StackAdapt, Trade Desk, etc.).

Prior experience working with compliance in regulated industries such as

healthcare or medical devices .

A passion for mission‑driven work and improving lives through technology.

Benefits and Perks We Offer:

The opportunity to work on products that impact the health of millions of people.

Generous paid‑time off.

Stock incentive plans.

Medical/Dental/Vision, Disability + Life Insurance.

One Medical membership.

Parental Leave.

401k Matching.

Learning and Development stipend.

Work Experience & Location Requirements

This role is based out of our office in Emeryville, CA.

This is a Hybrid role (In‑Office days are Tuesday, Wednesday and Thursday).

Prolonged periods of sitting and working at a computer.

Must be able to perform job duties with or without reasonable accommodation.

Eko is proud to be an equal opportunity employer and welcomes people of different backgrounds, experiences, abilities and perspectives. We are committed to building a diverse and inclusive team.

Compensation
130000 - 150000 USD a year

Compensation for this role is determined using a tiered, market‑based compensation structure that reflects the cost of labor across different U.S. geographic locations. Salary ranges are established based on geographic labor market data and may vary depending on the employee’s work location, as well as job‑related knowledge, skills, qualifications, and experience.

#J-18808-Ljbffr