Analyst, Media Analytics

Overview

The Media Intelligence team seeks a highly analytical, technically skilled, and business‑oriented Analyst to lead the Audience & Intent Analytics workstream. This role sits at the intersection of paid media, audience strategy, analytics engineering, dashboard development, and stakeholder enablement. The analyst will own the measurement framework and reporting ecosystem used to evaluate how audience targeting, segmentation, and intent strategies influence marketing performance across the funnel and will help the organization understand who we target, why we target them, and how those audiences perform over time.
What You’ll Do

Audience Analytics & Performance Insights

Lead the Audience Analytics workstream within Media Intelligence.
Analyze audience performance across regions, clouds, industries, segments, personas, and journey stages.
Develop measurement frameworks that connect audience membership and targeting strategies to downstream business outcomes such as responses, MQLs, pipeline, and revenue influence.
Evaluate audience composition, saturation, engagement, and targeting effectiveness across paid media programs.
Conduct segmentation and cohort analyses to identify trends, opportunities, and optimization recommendations.
Support personalization and audience strategy initiatives through data‑driven insights.
Partner with Paid Media, Audience Strategy, and regional stakeholders to refine segmentation approaches.
Translate complex analyses into clear, actionable business recommendations for marketing stakeholders and leadership.
Audience Lifecycle Measurement

Own analytics related to the full audience lifecycle: creation, activation, onboarding, engagement, funnel progression, and conversion analysis.
Analyze engagement by audience segment or persona, content and channel effectiveness, account saturation, audience overlap, deal size, velocity, sales cycle characteristics, and pipeline contribution.
Demandbase Audience Workflows & Intent Data Strategy

Support operational and analytical management of audience and intent platforms, including Demandbase.
Operationalize intent data strategies and measurement approaches.
Analyze intent signal performance and audience engagement trends.
Evaluate the impact of intent‑based targeting on paid media effectiveness and funnel performance.
Define audience naming conventions, mapping standards, and reporting governance.
Collaborate with technical teams to improve audience data accessibility and scalability.
Tableau Dashboard Development

Design, build, and enhance scalable Tableau dashboards and reporting experiences.
Build executive‑ready dashboards that surface actionable audience insights.
Develop dashboards segmented by cloud, industry, region, macro‑segment, persona, job function, and journey stage.
Ensure dashboards are performant, accurate, and aligned with business definitions.
Continuously improve reporting usability, design, and stakeholder adoption.
Data Modeling & Analytics Engineering Partnership

Collaborate with analytics engineers and data engineering teams to improve and scale audience analytics infrastructure.
Define business requirements for new datasets and dbt models.
Support development of automated audience‑performance data models.
Validate data quality and business logic across reporting layers.
Document metric definitions, transformations, and reporting methodologies.
Enablement & Stakeholder Education

Drive adoption and self‑service usage of audience analytics tools and insights.
Deliver enablement sessions, walkthroughs, and training materials.
Create documentation and educational resources for dashboards, metrics, and audience methodologies.
Help stakeholders understand audience data nuances, targeting logic, and measurement frameworks.
Qualifications

Required

4+ years of experience in analytics, business intelligence, marketing analytics, audience analytics, or related fields.
Advanced Tableau dashboard development experience.
Strong SQL skills and experience working with large‑scale datasets.
Experience analyzing marketing, paid media, audience, or funnel performance data.
Strong analytical thinking, problem‑solving, and communication skills.
Excellent stakeholder management and the ability to manage multiple projects in a fast‑paced environment.
Preferred

Experience in B2B SaaS or enterprise marketing environments.
Familiarity with audience platforms such as Demandbase, 6sense, LinkedIn Matched Audiences, or similar.
Experience with account‑based marketing (ABM) and intent data strategies.
Experience with Snowflake, dbt, or modern analytics engineering workflows.
Understanding of paid media performance metrics and marketing attribution concepts.
Experience building scalable reporting frameworks and data governance processes.
Familiarity with Salesforce campaign and funnel data structures.
Success Looks Like

Adoption and usage of audience analytics dashboards across stakeholder groups.
Improved visibility into audience composition, targeting effectiveness, and performance.
Increased ability to measure audience impact across funnel stages.
Reduction in manual audience reporting processes through automation and scalable data models.
Actionable insights that influence targeting strategies, segmentation decisions, and media optimization.
Strong stakeholder trust and cross‑functional partnership.
Benefits

Time off programs, medical, dental, vision, mental health support.
Paid parental leave, life and disability insurance, 401(k), employee stock purchasing program.
Equitable compensation practices based on role, location, and experience.
Compensation

The typical base salary range for this position is $75,000 - $113,500 annually. The range represents base salary only and does not include bonus, equity, or benefits.
Equal Employment Opportunity

Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. Potential employees are assessed on the basis of merit, competence, and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.

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