Junior Campaign Manager Analyst

Job Details

Level : Entry
Location : FL - SEU Downtown Lakeland, Lakeland, FL 33815
Position Type : Full Time
Education Level : Bachelor's Degree
Travel Percentage : Negligible
Job Category : Marketing
Job Summary

The Junior Campaign Manager / Data Analyst supports SEU Creative’s digital marketing initiatives by managing campaign execution, tracking performance, and analyzing data across multiple platforms.
Working closely with the Digital Strategist and marketing leadership, this role helps ensure campaigns are accurately implemented, optimized for performance, and aligned with enrollment and brand goals.
Essential Duties

Administration Paid Advertising & Reporting

Build and maintain digital marketing campaigns across all platforms including Google Ads, OTT/CTV, Meta, and TikTok.
Implement and monitor email marketing campaigns, analyzing metrics for performance improvements.
Analyze campaign performance for optimizations and report on relevant metrics assigned by the Leadership Team.
Email & Text Message Campaign Management & Measurement

Oversee build‑out of student journey communications for all student types.
Brainstorm and implement A/B tests and conversion‑optimization experiments to maximize engagement.
Regularly review campaign metrics to optimize strategies and meet performance goals.
Oversee ongoing text and direct mail campaigns.
Collaboration with SEU Creative Teams & University

Work collaboratively across marketing and internal university teams to achieve project objectives.
Participate in brainstorming sessions, contributing ideas to foster a creative and high‑impact marketing environment.
Complete additional projects as assigned to support the department’s overall goals and initiatives.
Qualifications

Education
Required: Bachelor’s in Marketing, Business, Communications, Data Science, Statistics, Information Technology, Business Analytics, or a related field.
Preferred: Master’s in any of the above fields.
Experience
Required: 1+ years proven experience and understanding of data management and conversion marketing, preferably in an educational or enrollment management context.
Preferred: 2-4 years proven experience and understanding of data management and conversion marketing, preferably in an educational or enrollment management context.
Knowledge, Skills, and Abilities

Required
Strong understanding of Christian values, faith‑based education, and the ability to effectively communicate the mission and vision of SEU.
Proven experience and understanding of data management and conversion marketing, preferably in an educational or enrollment management context.
Excellent communication, presentation, and training skills.
Demonstrated experience working with multiple, diverse database sources by designing, refining, and running complex data queries and producing related reports for targeting.
Ability to work collaboratively with cross‑functional teams.
Preferred
Proficiency in digital marketing tools/CRM such as Salesforce, HubSpot, or Element451.
Proficiency in project management & data tools such as Asana, Excel, etc.
Understanding of Google Analytics & campaign management using Google AdWords, Meta, TikTok.
Physical Requirements

Office environment: Ability to work primarily in an office setting, which involves sitting for extended periods.
Computer use: Proficiency in using computers for various tasks, requiring hand‑eye coordination and manual dexterity for typing and handling office equipment.
Communication: Strong verbal communication skills for meetings, presentations, and interactions with staff, students, and parents.
Mobility: Capability to move around the office and campus as needed for meetings and events.
Standing and walking: Ability to stand and walk for extended periods of time for meetings and events.
Lifting: Occasionally lift and carry items such as files and documents weighing up to 20 pounds.
Visual: Ability to read and interpret data on computer screens and printed documents.
Hearing and speaking: Adequate hearing to participate in conversations and phone calls, and clear speaking ability for effective communication.
Travel

No travel required.
Schedule

Monday to Friday, 9‑5PM with occasional evenings and weekends based on project deadlines and events.
EEO and Equal Opportunity Statement

Southeastern University is committed to equal opportunity in employment and education and does not discriminate on the basis of race, color, sex (including pregnancy), parental status, national origin, age, disability, genetic information, political affiliation, military service, or other non‑merit‑based factors. This prohibition applies equally to conduct by and against employees, vendors, visitors, and students.
All employees of Southwestern University, by continued employment, agree to abide by the policies contained in the Employee Handbook and in the SEU Mission, Vision, Statement of Faith and Community Covenant.
Disclaimer

SEU is an at‑will employer. This job description does not constitute an employment agreement and is subject to change. The employer retains the right to change or assign other duties to this position. Employees may be required to undergo background checks and meet vehicle safety requirements as needed for the job.

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