Social Media Strategist

About Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company and one of the largest franchised automotive retailers in the United States. We are redefining the traditional dealership model through innovative technologies such as Clicklane and through our commitment to our team members, guests, and partners. Our culture is grounded in our North Star and Compass and powered by our DRIVE values, focused on becoming the Most Guest Centric Automotive Retailer.

Do you love using social media to develop conversations with customers, generate leads, and convert those leads into sales? Can you manage multiple client relationships with ease, dedication, and confidence? Can you educate your clients on the ever‑changing world of social media? Can you craft copy that’s under 280 characters that grabs attention and drives action?

Responsibilities
As a social media strategist at Saxton Horne, you’ll be responsible for working with clients and teammates to plan, execute, optimize, and report on clients’ social media advertising plans on a monthly basis. You’ll communicate effectively and diligently with clients and team members at all times, generate leads and engagement through your writing, and craft high‑quality graphics. You’ll collaborate daily with each team in the agency—including traditional media, account management, and the digital media team—to ensure cross‑channel marketing consistency and deliver the best strategy possible for each client’s goals.

Desired Skills and Experience

Two to three years of account management or project management experience.

One to two years of experience creating social media content and advertising.

Experience executing paid social media marketing campaigns.

Deep knowledge of social media channels, including Facebook, Instagram, LinkedIn, and Twitter.

Ability to articulate social media innovations to clients and pitch the latest innovations in a way that benefits their business.

Strong ability to turn client goals into a social strategy and carry out tactics needed to make campaigns successful.

Ability to research industry trends, write social posts and ads, build graphics, and edit videos.

Strong written and verbal communication skills.

Experience in automotive is a plus.

Understanding of traditional advertising is a plus.

Knowledge of AP Style is a plus.

Works well in a fast‑paced, team environment.

Positive energy.

Proficient with Adobe, Microsoft Office, and Apple products.

Physical Requirements

Ability to work in an open‑layout agency setting.

Required to be in‑office during established business hours.

Regularly required to sit for long periods of time.

Company Benefits

Pay and Recognition:

Paid holidays & paid time off

Paid training

Stock awards (select management and frontline team members eligible)

Insurance / Retirement:

Medical, vision, dental, accident, critical illness, and hospital indemnity plans

Up to 12 weeks paid pregnancy leave (disability leave)

Paid parental leave

Health savings account

Flex spending account (tax‑free)

Short‑term and long‑term disability plans

Life insurance (whole life and term)

401(k) with company match

Pet insurance

Learning, Tuition Assistance and Career Development:

Digital career path tool to assist with career development

Continuous training through Asbury’s internal learning management system

Professional growth and development opportunities

Additional advantages:

Employee assistance program

Employee discounts on parts and service repairs

Scholarship awards

Opportunities to join community service initiatives, which include paid volunteer hours

Employee referral program with bonus opportunities

Asbury Automotive Group is an equal opportunity employer. We provide equal employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, pregnancy, sexual orientation, gender identity, genetic information, or any other protected category as defined by applicable laws. We prohibit discrimination or harassment based on any of these characteristics and affirm our commitment to fostering an inclusive and diverse workplace.

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