Technical SEO Specialist

POSITION SUMMARY
The Technical SEO Specialist will work within the Search Engine Optimization and OmniSearch team to support and execute advanced technical SEO initiatives across the enterprise digital ecosystem. This role is responsible for optimizing organic search visibility, AI discoverability, crawlability, indexation, structured data, and overall site health across ecommerce, content, local, and brand experiences.

This position will play a critical role in helping drive scalable SEO solutions through technical audits, automation, APIs, GitHub workflows, structured data implementation, enterprise CMS integrations, and collaboration with development teams. The ideal candidate combines strong SEO expertise with technical problem‑solving skills and a passion for emerging AI search technologies including Google AI Overviews, Gemini, ChatGPT, and other LLM‑driven discovery platforms.

Working closely with cross‑functional partners including Digital Commerce, IT, Development, Product, Analytics, UX, Brand Marketing, Content, Merchandising, and agency partners, this role will help improve organic visibility, traffic, conversion rate, and revenue across multiple digital properties.

ESSENTIAL FUNCTIONS
Technical SEO Execution & Optimization

Execute and support enterprise Technical SEO strategies designed to improve crawlability, indexation, rankings, traffic, and conversion performance

Conduct comprehensive technical SEO audits across websites, mobile experiences, content hubs, and ecommerce platforms

Identify and resolve technical SEO issues related to:

Indexation

Crawl efficiency

Canonicalization

Internal linking

Redirect management

Structured data/schema markup

JavaScript rendering

Site speed/Core Web Vitals

XML sitemaps

Robots.txt governance

Duplicate content

Faceted navigation

International SEO

Monitor and troubleshoot SEO issues using platforms such as Google Search Console, Screaming Frog, Conductor, Ahrefs, SEMrush, Adobe Analytics, GA4, and related enterprise SEO tools

Support structured data and entity optimization initiatives to improve visibility within AI‑powered search experiences and rich results

Development & Automation

Work directly with development teams to ensure SEO best practices are integrated into website releases and sprint planning

Utilize GitHub and related version control workflows to review, document, validate, and manage SEO‑related code deployments and technical requirements

Collaborate with developers on implementation of:

SSR (Server‑Side Rendering)

React/JavaScript SEO best practices

API integrations

Structured data frameworks

Headless CMS environments

Performance optimization

Build or assist in developing internal SEO tools, automation workflows, scripts, dashboards, and reporting solutions to improve operational efficiency

Leverage APIs and automation platforms to streamline SEO audits, metadata management, content validation, reporting, and monitoring

Assist in QA testing for SEO‑related releases and technical implementations

SEO Strategy & Cross‑Functional Collaboration

Partner with SEO Manager, Product teams, Merchandising, UX, Engineering, Analytics, and Content teams to support enterprise SEO initiatives

Represent SEO requirements within agile development processes, sprint planning, and release management

Assist in the development and execution of:

Content optimization strategies

Category optimization initiatives

Product Detail Page (PDP) optimization

AI discoverability strategies

Local SEO initiatives

Internal linking strategies

Work closely with agency partners and vendors to ensure SEO deliverables align with enterprise standards and KPIs

Reporting & Analytics

Build and communicate recurring SEO performance reports and KPI dashboards

Analyze technical SEO performance and identify opportunities for improvement

Monitor organic search trends, indexing behavior, ranking changes, traffic patterns, and AI search visibility

Support forecasting, testing, benchmarking, and reporting efforts related to SEO performance and business impact

EXPERIENCE / QUALIFICATIONS

Bachelor’s Degree in Web Development, Marketing, Computer Science, Information Systems, or related field preferred

Minimum of 3–5 years of SEO experience with a strong focus on Technical SEO

Strong understanding of enterprise ecommerce SEO best practices

Experience working with large‑scale websites and complex site architectures

Strong understanding of:

HTML

CSS

JavaScript

Technical SEO fundamentals

Structured data/schema markup

XML sitemaps

Robots.txt

Canonicalization

Rendering/indexation concepts

Experience using GitHub or other version control systems in collaboration with development teams

Experience utilizing APIs, automation tools, or scripting to streamline SEO workflows

Experience working with enterprise CMS platforms, ecommerce platforms, or headless architectures

Proficiency with SEO tools such as:

Google Search Console

Screaming Frog

SEMrush

Yext/RIOSEO or other Local Management Service

Conductor

GA4

Adobe Analytics

Strong analytical, problem‑solving, and communication skills

Ability to prioritize multiple projects in a fast‑paced environment

Ability to work independently with minimal supervision

TRAVEL REQUIREMENTS

N/A

PHYSICAL REQUIREMENTS

Regularly performs computer work and sits.

Occasionally walks and stands.

Seldom
ever lifts up to 50lbs.

INDEPENDENT JUDGEMENT

Develops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans. Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor.

FULL TIME BENEFITS SUMMARY

Medical

Dental

Vision

Health Savings Account

Flexible Spending Account

Voluntary benefits

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Bass Pro Cares Fund

And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.

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