Director of Social & Digital Media

The Director of Social and Digital Media is responsible for developing and implementing social media strategies for App State Athletics’ official accounts. Reporting to the Senior Associate AD for Strategic Communications, the Director works with the department’s external units and sports teams to increase brand visibility, drive engagement and generate revenue using a consistent, compelling voice. The Director develops content, manages campaigns and analyzes performance data across App State Athletics’ social media channels, and serves as the primary strategic communications contact for men’s basketball and other assigned sports, as needed.

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Special Note: This is a generalized representation of positions in this class and is not intended to reflect essential functions per ADA. Examples of competencies are typical of the majority of positions, but may not be applicable to all positions.

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