Director, Public Relations and Influencer

Director, Public Relations and Influencer
USA - NJ - Camden

$172K - $247K

Benefits

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).

Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.

Campbell’s offers unlimited sick time along with paid time off and holiday pay.

If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.

Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.

Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here

Shape and lead Campbell’s integrated Brand PR and Influencer strategy, redefining how our iconic brands show up in culture

Drive authentic consumer connection and cultural relevance through modern earned media and creator partnerships

Transform earned media and influencer into a powerful engine of brand impact and business growth

Elevate brand reputation and storytelling across a diverse portfolio including Campbell’s, Goldfish, Snyder’s of Hanover, V8, Milano, Pace, Cape Cod, Prego, Pepperidge Farm, Rao’s, and more

Inspire a high-performance team and help build the future of consumer‑centric, culturally connected marketing at Campbell’s

What you will do

Lead and evolve Campbell’s approach to earned media, strengthening PR capabilities while embedding influencer and creator marketing as a core growth driver

Design and activate an always‑on earned + influencer ecosystem that drives continuous conversation, reach, and relevance

Deliver culturally compelling campaigns that generate measurable, data‑driven business impact

Identify, partner with, and grow relationships with influencers and creators to authentically tell brand stories and connect to cultural moments

Establish and track KPIs across PR and influencer efforts (e.g., reach, engagement, sentiment, cultural impact, business contribution) and continuously optimize performance

Develop compelling messaging frameworks and narratives that translate across media, creators, and platforms

Build and maintain strong relationships with media, creators, agencies, and platform partners to keep brands at the center of conversation

Partner with Corporate Communications on crisis and reputation management in an always‑on media environment

Lead, coach, and develop a high‑performing team that blends PR and influencer expertise and fosters innovation and collaboration

Who you will work with

Cross‑functional marketing teams including Social Media, Brand Marketing, and Consumer Engagement

Corporate Communications and Reputation Management teams

Media, PR, and influencer/creator agencies

Platform partners and external media organizations

Internal leadership and stakeholders across Campbell’s brand portfolio

What you will bring to the table

Bachelor’s Degree required

10+ years of experience across brand PR, earned media, and influencer/creator marketing

Strong foundation in traditional media relations, ideally within CPG or consumer brands

Proven leadership experience building and inspiring high‑performing teams

Demonstrated success delivering integrated earned strategies across traditional media, digital channels, and influencer activations

Experience building and scaling influencer programs that drive cultural relevance and extend PR impact

Strategic mindset with the ability to modernize PR through creator‑ and culture‑led approaches

Strong track record of managing relationships with top‑tier media and influencers/creators at scale

Exceptional communication and storytelling skills, with the ability to craft narratives that translate across formats and audiences

Strong analytical mindset with experience defining KPIs and optimizing performance across earned and influencer programs

Proven ability to navigate complex organizations and manage multiple stakeholders to deliver results

It would be great if you have

Prior experience in CPG or highly brand‑driven consumer industries

Deep understanding of cultural trends, creator ecosystems, and emerging platforms

Experience integrating PR, influencer, and social strategies into a unified, modern marketing approach

Crisis management experience within a complex, fast‑moving media environment

Compensation and Benefits
The target base salary range for this full‑time, salaried position is between

$172,000-$247,300

Individual base pay depends on work location and additional factors such as experience, job‑related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401(k) and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

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