Communications Lead - Regional Communications Team

Communications Lead

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. We are seeking a Communications Lead to join our Regional Communications team and lead the development of strategies in PNC's California markets. This individual will be responsible for driving the creation and execution of communications plans, stakeholder engagement, media relations, social media messaging and escalation of issues to protect the brand and amplify reputation within assigned markets.
The Communications Lead is a member of the 15-person Regional Communications Team and a member of the Marketing and Communications team, which is comprised of approximately 300 professionals. As a Regional Communications Lead, this individual is responsible for significant support of regional presidents and local leadership, advising on communications trends and opportunities and responding to needs on behalf of the markets. This leader will produce a holistic strategic external communications strategy that shows a direct impact to their market's priorities and serves to advance awareness of PNC in their markets and among stakeholder audiences, which include customers, prospects, community organizations, centers of influence and more. In addition, the Regional Communications Lead will closely collaborate with teams from Business Communications, Corporate Responsibility Communications, Internal Communications and Corporate Social Media to support and shape plans that advance the market's and bank's priorities.
What You'll Do:
Design, manage and execute robust and holistic communications programs that demonstrate a creative approach to external narrative building and storytelling, and show direct impact against markets' unique priorities.
Work closely with the regional presidents and other local leaders, as well as a cross-functional team of Corporate Communications and other internal partners, to provide strategic counsel and support across the spectrum of external communications, including thought leadership content, social media channels, corporate announcements, speaking engagements, public events and more.
Serve as the primary contact for assigned markets media, including developing relationships with media representatives, proactive story placement, drafting and publishing press releases and media briefings, developing social media content, managing media inquiries, supporting preparation of spokespeople and leading ongoing campaigns.
Support the corporation's external responses to regional issues and media questions, serving as spokesperson in the local market as needed.
Develop and write stories, op eds, remarks and talking points.
Leverage data and results to inform approach and make recommendations to inform future communications strategies and measure the effectiveness of campaigns.
Promote a high-performance culture built on teamwork, trust and a commitment to quality, continuous improvement, and learning.
PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
Preferred Skills

Branding, Change Management, Creative Process, Design Thinking, Digital Marketing, Media Relations, Prioritization, Strategic Communication Planning, Strategic Planning
Competencies

Copywriting and Editing, Decision Making and Critical Thinking, Effective Communications, Influencing, Media Channel Management, Organizational Communications, Planning: Tactical, Strategic
Work Experience

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Education

Bachelors
Certifications

No Required Certification(s)
Licenses

No Required License(s)