Social Media Specialist

About Aluratek
We help people make better connections every day with our user-friendly tech. Based in Southern California, Aluratek was formed in 2006 by a group of tech enthusiasts who believe consumer electronic devices can be both sophisticated and easy to use. We are passionate about identifying new trends and reacting quickly to bring new innovative products to the market. We understand how technology can positively impact and enrich the lives of consumers. Aluratek's diverse product line-up includes digital photo frames, Bluetooth audio, portable power and charging devices, USB accessories, mobile accessories and more.

Job Summary Statement
Are you looking for an amazing opportunity in the tech industry? Do you enjoy working with B2C brands and helping to grow DTC channels? If so, please keep reading… We are looking for a Social Media Specialist to effectively engage with targeted virtual communities and platform users. Our objective is to achieve exceptional customer engagement, build brand credibility and drive website traffic to increase revenue through the strategic utilization of social media. The ideal candidate should possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement. Candidates should be personable, energetic and comfortable in front of the camera. As a representative of our brand, you will actively participate in relevant conversations, gently promoting our products while providing support to existing and potential customers. Your expertise in social media marketing will be essential in achieving our goals and establishing strong brand connections. Candidates should be self-motivated, have excellent communication skills, be able to coordinate simultaneous projects and work well in a small team environment.

Responsibilities

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

Conduct social media engagement (like/comment/follow) to grow organic reach

Search for influencers and affiliates who are aligned with our brand/products

Manage social media shops on Meta, TikTok, YouTube and Pinterest

Maintain and optimize company social platforms to increase the visibility of the company’s social content

Moderate all user-generated content

Create and schedule social posts in conjunction with email promotions

Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Requirements and Skills

Demonstrable social networking experience and social analytics tools knowledge

Proven working experience in social media marketing or as a Digital Media Specialist

Experience working with TikTok, Instagram, Facebook, X, LinkedIn, YouTube and Pinterest

Excellent consulting, writing, video editing, presentation and communication skills

Knowledge of digital marketing and the Meta Ads Manager

Experience working with influencers and managing affiliate portals

Create engaging video productions for use with TikTok, Reels and Shorts

Experience with Canvas or the Adobe Suite

Experience with UNUM or similar social management platforms

Positive attitude, detail oriented with good multitasking and organizational ability

Benefits

Full employee coverage of health benefits (medical, dental, and vision)

401k match plan (up to 6%)

Vacation and sick pay

Year-end bonus eligibility

Annual salary: 45K – 60K (DOE)

This position is full-time and on-site 5 days a week in our Irvine office.

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