Marketing and Communications Specialist

Essential Job Functions
The Marketing and Communications Specialist is responsible for planning, creating, and coordinating internal and external communications and marketing initiatives that support the organization's mission, goals, culture, and brand. This role works closely with leaders across the organization to ensure employees, providers, patients, board members, and community stakeholders receive timely, accurate, and engaging information.

The Marketing and Communications Specialist manages communication and marketing channels, develops content, coordinates special projects and events, and ensures a consistent organizational voice and brand across all communication platforms and materials. This position also serves as a key liaison between organizational leaders and external marketing partners to ensure alignment of communication strategies, branding, messaging, and organizational priorities.

Internal Communications

Develop and coordinate employee communications, including newsletters, leadership messages, organizational announcements, operational updates, and strategic priority messaging

Lead communication planning for organizational initiatives, projects, change management efforts, and other enterprise-wide priorities to ensure clear, timely, and consistent messaging to employees and providers

Provide input on and oversight of presentation materials for organization-wide meetings, including all staff meetings, board meetings, leadership meetings, and physician/provider meetings

Manage internal communication platforms, including intranet content, digital signage, internal communication boards, newsletters, and organization-wide email communications

Coordinate internal communications related to organizational events, employee activities, engagement programs, and internal initiatives, including invitations, promotional messaging, and follow-up communications as needed

Develop, implement, and maintain the organization-wide communications governance framework, including communication workflows, approval protocols, and message routing standards to ensure consistency, accuracy, and appropriate review of all internal communications

External Communications and Brand Management

Manage the organization’s social media platforms, including content creation, scheduling, monitoring engagement, and responding to inquiries as appropriate

Develop and distribute external communications, including press releases, community updates, public announcements, marketing content, and other public-facing organizational messaging

Monitor, maintain, and update the organization’s website content to ensure information is current, accurate, user-friendly, and aligned with branding standards

Coordinate external communication efforts supporting community outreach activities, events, sponsorships, and organizational partnerships

Assist with media relations and public relations initiatives, including responding to inquiries and coordinating media opportunities

Ensure consistent branding, messaging, and visual identity across all external communication channels and materials

Serve as the primary liaison between the organization’s marketing consultant and internal leadership to ensure alignment of marketing strategies, branding standards, messaging, and communication priorities

Collaborate with the marketing consultant to coordinate content development, website enhancements, advertising efforts, social media campaigns, community outreach activities, and broader brand initiatives

Develop and maintain patient-facing and public-facing communication materials, including brochures, notices, letters, educational materials, service information, and other informational resources

Create external marketing and communication materials such as flyers, posters, advertisements, digital content, presentations, and promotional materials

Coordinate photography, video, graphic design, and other creative projects that support external communication and branding goals

Develop compelling stories and content that highlight organizational achievements, services, providers, patients, and community impact

Create and maintain a communications calendar to support campaigns, outreach efforts, events, and key messaging priorities

Ensure all communications are clear, accurate, timely, and aligned with the organization’s mission, vision, values, strategic goals, and brand identity

Perform other duties as assigned

Knowledge, Skills & Abilities

Quality assurance and accreditation standards

Discretion and strict confidentiality when managing sensitive records, conversations, and organizational data

Effective English communication in verbal and written format

Quality work including attention to detail and accuracy

Carry out organization’s customer service standards

Prioritize tasks effectively through managing workload based on urgency and importance

Capacity to work independently and as part of a multidisciplinary team

Continuously learn and improve through staying up to date on job specific trends, policies and new technologies

Successfully demonstrate organization-wide performance review competencies

Qualifications

Demonstrates eligibility for employment in the U.S.

Bachelor’s degree in communications, public relations, marketing, or related field required

Two (2) or more years of experience in communications, marketing, public relations, or related field preferred

Must possess a cell phone that interfaces with the organization’s secure messaging system

Equal Employment Opportunity & Workforce Diversity
Our organization is an equal opportunity employer and will not discriminate against any employee or applicant for employment based on race, color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, parental status, sexual orientation, veteran status, genetic testing results or any other consideration made unlawful by federal, state or local laws. This practice relates to all personnel matters such as compensation, benefits, training, promotions, transfers, layoffs, etc. Furthermore, our organization is committed to going beyond the legal requirements of equal employment opportunity to take positive actions which ensure diversity in the workplace and result in a multi-cultural organization.

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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