Disney Music Group - VP, Sales & Digital

VP, Sales & Digital

The Disney Music Group (DMG) is the music hub for TWDC, encompassing all aspects of music commercialization and marketing: recorded music (Walt Disney Records and Hollywood Records), Disney Music Publishing, and Disney Concerts. DMG distributes music both physically and digitally, and also licenses music throughout the world in various forms of media including television, print, gaming, and consumer products.
The Vice President of Sales and Digital will define and execute business strategies including digital marketing, direct to consumer reach and influence, monetization of DMG product resulting from consumer access (streaming) and ownership (downloads and physical), and drive product awareness throughout various digital platforms. This executive will lead a dynamic team of marketing, sales and media (both digital and physical) professionals. The position will lead DMG's direct to consumer strategy and maintain a high-level engagement and collaboration throughout all areas of DMG to realize and achieve overall business objectives. The desired candidate has a keen knowledge and sense of consumer trends and consumption, ability to build strong partner and account relationships, and the ability to motivate and lead a highly energized and results oriented team.
Responsibilities:
Develop and manage overall account-based initiatives for DMG to achieve increased revenue and marketing objectives
Oversee digital marketing activities for artists and brands with a focus on driving engagement, awareness, demand and monetization
Oversee social media and audience engagement
Develop and lead efforts around expanding UGC and Fan Monetization
Drive strategy to grow and monetize User Generated Content (UGC) throughout social media, games, and more
Lead team in strategic development of Influencer, Creator, and Ambassador marketing.
Oversee strong digital business partner relationships (Amazon, Spotify, Apple, YouTube, Vevo, Meta, etc.) with a focus on emerging accounts and usage trends
Oversee physical sales business, creating, executing and evaluating retail promotional, merchandising, positioning and placement opportunities
Develop new opportunities, including business models, geographies and products in physical and digital spaces
Use, evangelize, and act as leader in efforts to utilize AI effectively, ethically, and responsibly.
Create and maximize opportunities for catalog products
Grow direct-to-consumer effectiveness and new product opportunities
Oversight for CRM strategy for DMG
Oversight for pertinent web development, asset creation, and related privacy and legal compliance
Forecast, monitor and evaluate fiscal performance of departmental efforts
Provide digital unit and revenue forecast guidance
Provide physical unit projections and guidance for supply chain
Guide digital commerce and marketing strategies
Explore new and emerging technologies, platforms and consumer trends
Make extensive use of data to increase revenue and make better business decisions
Manage strong relationships with distribution and license partners to extend effectiveness of the DMG team
Seek out and maintain partnerships with other segments of The Walt Disney Company to generate opportunities and maximize revenue
Guide global partners to maintain local market autonomy within a coordinated worldwide strategy
Partner with internal DMG marketing leads to develop and execute advertising and media plans and creative to support key objectives.
Lead a team of 10-15 employees in total, building unit cohesion, collaboration and efficiency, and focusing on professional development and growth opportunities for each team member as needed
Basic Qualifications:
12+ years experience in the Sales & Digital space
5+ years experience leading a large multi-tiered team
Expert understanding of new technologies, platforms and digital services
Keen insight into online consumer behaviors
Experience with managing on-line communities
Ability to apply analytical thinking to create effective strategic programs
In-depth knowledge of direct-to-consumer marketing and promotions (including testing, reporting, acquisition, retention, & engagement)
Strong project management & ability to multi-task
Account management experience
Track record in leading people in a fast-paced entrepreneurial environment
Excellent communication skills and an ability to enlist cooperation among external partners, vendors, agencies, etc. in addition to internal stakeholders
Music industry experience preferred
Preferred Education:
Bachelor's Degree Preferred
Experience leading large, layered organizations with multiple levels of direct (8+ individuals) and indirect reports preferred
The hiring range for this position in Burbank, CA is $194,700.00-$261,100.00. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Music Group:

The music is the soundtrack of our lives

from your favorite hits by popular artists to beloved tunes from films like Mary Poppins and Frozen. Find the music that rocks your world right here at the Disney Music Group (DMG), headquartered in Burbank and home to Hollywood Records, Walt Disney Records, Disney Music Publishing and Disney Concerts. DMG releases film and television soundtracks from the world's biggest entertainment brands, including Disney, Pixar, Marvel, the legendary Star Wars, ABC and Disney Channel, alongside pop, dance, family music and the catalog of classic rock band Queen. DMG is also an innovator in music distribution and live concerts. If music is your passion, come be a part of the team that brings it to ears all over the world.
About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Hollywood Records, Inc, which is part of a business we call Disney Music Group.
Hollywood Records, Inc is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
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