Overview
The Strategy group at Razorfish Health is responsible for the development of insights-driven briefs, customer-centered marketing strategies and programs for RFH clients, leveraging all channels to build exceptional brand experiences across relevant touch points. The group owns the understanding of the target audience, including interests, motivations, information sources, journey, decision-making drivers, and reactions to communications. It works collaboratively with Account Management, Creative, and Medical Marketing to ensure all team members are fully briefed on customer insights.
Responsibilities
- Direct qualitative and quantitative market research
- Synthesize insights from qualitative, quantitative research and other data sources
- Understand customer usage of media and channels
- Create briefs and provide input to program design as well as analytics
- Lead brand planning and other strategic planning efforts
- Contribute to new business pitches
- Support the development of the Strategy team, including creation of best practices, agency education, coaching and mentoring early‑career strategists
Qualifications
- Bachelor’s degree in marketing, anthropology/sociology or psychology (preferred)
- 10+ years of strategy experience in a management consultancy or agency setting
- Management consulting background preferred
- Experience in healthcare marketing/planning desirable
- Desire to grow and expand skills beyond brand strategy or planning to UX, digital/engagement strategy, experience design, social media, and or analytics
- Significant experience in rheumatology and/or dermatology will be strongly preferred
- Exhibit a confident and forthright personality, as well as a history of proactivity in tackling difficult brand challenges
- Deep expertise in portfolio strategy development, segmentation, launch scenario planning, and storyflow development
- Experience leading the strategic process and defending strategic decisions for large, multi‑indication brands or a portfolio of brands
- Knowledge of strategic constructs, structures, and processes that can benefit marketing initiatives and agency teams
- Experience launching brands and driving campaign and creative strategy for large brands
- Demonstrate a strong grasp of the strategic challenges facing the immunology market
- Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations
- Ability to develop strong relationships with senior and C‑suite marketing clients and agency team leads and be viewed as an indispensable resource internally and externally
Preferred Skills
- Demonstrated ability to think comprehensively and proactively about brand marketing strategy
- Experience in generating and strategically applying both qualitative and quantitative research
- Experience conducting strategic planning across all target audiences (HCP, Patient, Payer) and all channels (traditional in‑person reps and conferences, social media, print, digital)
- A wealth of experience in writing inspiring briefs, facilitating inspiring briefings, and workshop development and facilitation experience
- Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast‑paced, entrepreneurial environment
- Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams
- Experience managing other strategists and growing other strategists’ careers
- Ability to help clients and internal teams navigate complex strategic issues
Benefits
- Medical coverage, dental, vision, disability, 401(k), paid time off, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off
Compensation
Hourly: $86.64 – $123.12 per hour. Compensation is based on skills, qualifications, and experience. Temporary roles may be eligible for medical and 401(k) benefits after meeting criteria. Application deadline: 6/8/2026.
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