Marketing & PR Specialist

Job Summary
The Marketing & PR Coordinator supports the development and execution of integrated public relations and marketing initiatives across the North American region. This role is responsible for coordinating PR campaigns, managing media assets, supporting events and activations, and maintaining organized systems for tracking performance and materials. The ideal candidate is highly organized, detail‑oriented, and proactive, with the ability to collaborate cross‑functionally and contribute to brand visibility and campaign success.

Key Responsibilities

Execute public relations strategies and tactical plans that support brand objectives across North America

Track, manage, and coordinate edits, approvals, and distribution of press materials, including media kits

Coordinate PR activations and manage event logistics, including press events, marketing launches, product demonstrations, and promotional campaigns

Manage the North American marketing sample program, including ordering, inventory tracking, shipping, and distribution for promotional use

Serve as the first point of contact for inbound media and partnership inquiries, vetting opportunities and routing as appropriate

Monitor media coverage and utilize PR tools to track, analyze, and report on campaign performance and effectiveness

Maintain and organize PR resources, including press lists, media kits, budgets, meeting notes, and internal documentation

Ensure consistent brand messaging and communication across all PR and marketing touchpoints

Provide cross‑functional support to social media, content, copywriting, and broader marketing initiatives as needed

Qualifications

2-4 years of experience in marketing, PR, social media, or related fields

Strong organizational and communication skills

Ability to manage multiple projects and timelines simultaneously

Detail‑oriented with strong follow‑through

Previous experience with consumer electronics, tech, and/or lifestyle brands is a plus, but not required

Familiarity with the following software and applications is a plus, but not required: Google Workspace, Cision, Muck Rack, WeCom

Comfortable operating in a global organization with HQ collaboration

Pay Range
$75,000 - $90,000 USD

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