Sr. Market Research & Insights Manager 2

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role can be based in our San Francisco, Sunnyvale, Mountain View or our Bellevue office.
The Market Insights Market Strategy team serves as a research and insights Center of Excellence enabling LinkedIn Marketing to make confident, audience‑centric, data‑driven decisions. We develop deep audience understanding, deliver well‑synthesized and actionable insights from multiple data sources, leverage intelligent technology, and operate as a strategic decision‑enablement partner across the business.
We are seeking a highly strategic, hands‑on, research‑led insights leader to lead LinkedIn’s B2B Marketing Solution Insights function focusing on enterprise customers and to inform marketing leadership in shaping our GTM strategy, with a specific focus on our LinkedIn Marketing Solutions. The Senior Manager will act as a full‑stack insights builder who frames ambiguous business problems, architects insights roadmaps and learning agendas with business leaders, leads research, synthesizes imperfect data, and delivers executive‑ready recommendations that improve decision quality.
Eligibility: The role particularly benefits from experience within digital advertising, media, or marketing platforms, given the nature of our customers and go‑to‑market ecosystem. It also plays a critical part in rebuilding and scaling insights capability within a fast‑moving, tech‑driven environment.
Responsibilities

Independently lead high‑impact research initiatives aligned to critical marketing and business priorities, translating complex and ambiguous business challenges into clear learning agendas, research questions, and decision‑focused insight plans.
Design and execute end‑to‑end qualitative, quantitative, and mixed‑method research programs, applying strong methodological judgment to select appropriate approaches, identify tradeoffs, and ensure findings are reliable, actionable, and decision‑ready.
Develop recommendations that connect audience needs, market dynamics, and business opportunities across primary research, behavioral signals, digital advertising data, product adoption metrics, competitive intelligence, and business performance indicators.
Serve as a trusted thought partner to B2B LinkedIn Marketing Solution stakeholders on marketing, product, and go‑to‑market strategies.
Proactively identify insight gaps, anticipate stakeholder needs, and help shape strategic priorities through evidence‑based, executive‑ready recommendations.
Influence decisions through credibility, strong storytelling, and effective communication across varying levels of the organization; partner with stakeholders to understand how insights are applied and evaluate business impact.
Advocate and practitioner for modern, AI‑enabled research practices and identify opportunities to improve research effectiveness, efficiency, and impact through innovative approaches.
Contribute to the development of team best practices, frameworks, and mentorship and coaching of peers.
Basic Qualifications

Bachelor's degree in Business, Marketing, Market Research, Social Sciences, Statistics, Data Analytics, or a related field, or equivalent practical experience.
7+ years of experience in market research, customer insights, marketing strategy, consulting, or related fields.
In‑depth understanding of digital advertising industry and its evolving ecosystem.
Preferred Qualifications

Master's degree in Business, Marketing, Market Research, Social Sciences, Statistics, Data Analytics, or a related field, or equivalent practical experience.
10+ years of experience in market research, B2B insights, marketing strategy, consulting, or related disciplines.
Deep expertise in B2B marketing environments, including buying groups, enterprise purchase journeys, and complex decision‑making processes.
Significant hands‑on experience designing and leading end‑to‑end qualitative and quantitative research programs.
Proven ability to synthesize multiple data sources into clear business recommendations.
Experience influencing senior stakeholders and informing marketing, product, and go‑to‑market strategies.
Strong business acumen with the ability to connect research findings to business outcomes.
Experience operating effectively in fast‑paced, ambiguous environments.
Experience leveraging AI‑enabled tools and technologies to improve research effectiveness and efficiency.
Suggested Skills

Research Strategy & Innovation
B2B Marketing & Digital Advertising Expertise
Insight Synthesis & Storytelling
Stakeholder Influence
Strategic Thinking
The pay range for this role is $149,000.00 - $233,000.00. Actual compensation packages are based on factors unique to each candidate, including skill set, depth of experience, certifications, and specific work location. The total compensation package may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit Benefits | LinkedIn Careers.
Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific accommodation requested for a disability‑related limitation.
Fill out an accommodation request here: https://app.smartsheet.com/b/form/b660a0327d044969abfd7a4e73d15c36
Reasonable Accommodations

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to: documents in alternate formats or read aloud to you; having interviews in an accessible location; being accompanied by a service dog; having a sign language interpreter present for the interview.
A request for an accommodation will be responded to within three business days. However, non‑disability related requests, such as following up on an application, will not receive a response.
San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non‑discrimination provisions described at https://lnkd.in/paytransparency.
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Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E‑Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.

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