Channel Marketing Manager

Job Summary
Baldwin Hardware is a channel-leading, 80-year-old brand in the luxury door hardware space, primarily sold in showrooms and hardware specialists online at BaldwinHardware.com. As one of the largest players in the industry, Baldwin Hardware presents a unique opportunity at the crossroads of high-end design, hardware, and the balance between function and beauty. Our products are essential elements of interior spaces and redefine the concept of luxury in the door hardware industry.
We have an exciting job opportunity with Baldwin Hardware. We are searching for a dynamic individual to join our team and help shape the future of luxury hardware. The Channel Marketing Manager owns the strategy, development, and execution of Baldwin’s showroom channel, a critical driver of brand experience and high-value customer engagement. This role shapes how Baldwin appears across trade, builder, and luxury showroom environments—ensuring a consistent, premium brand experience while driving growth in sell-through and partner engagement. Acting as a central hub across Sales, Product, Digital, and Brand teams, this role leads channel-specific strategies spanning merchandising, pricing alignment, new product commercialization, and partner programs. The Channel Marketing Manager navigates channel complexity, including showroom dynamics, partner segmentation, and pricing integrity, while identifying opportunities to elevate both physical and digital experiences within the channel.

Primary Duties And Responsibilities

(70%) Develop and execute Channel Marketing strategies

Own the development and execution of showroom channel merchandising strategies that enhance brand presentation and drive sell-through performance

Lead cross-functional alignment across Sales, Product, Digital, and Brand teams to ensure cohesive execution of channel strategies

Adept at synthesizing complex issues and input into succinct summaries and action plans

Assume the project management role through the development and maintenance of complete and accurate project plans that ensure the timely implementation of merchandising programs, tradeshows, and collateral print material for new product launches

Develop and execute annual showroom channel plans that increase partner engagement, brand visibility, and incremental revenue

Lead cross functional teams in developing store fixtures, promotional & point of purchase materials. Seek new methods and improvements for communicating with end users and architects in the showroom

Work closely with Product, Brand, and Digital Marketing Managers to support ongoing priorities, including internal communication process, product presentations, trade shows, research and competitive intelligence

(10%) Channel Strategy & Governance

Define showroom channel strategy, including customer segmentation, assortment alignment, and experience standards

Manage channel dynamics including pricing integrity, reseller policy execution, and unauthorized seller mitigation

Partner with sales leadership to align on growth priorities, program structure, and customer investment strategies

(10%) Channel Management

Manages outside vendors as required for development in delivery of packaging and merchandising materials

Maintain and enhance the functionality and content on retailer websites through established vendor portals

Assist product team with market research, mix analysis, and competitive insight during this process

Develop and manage trade shows and events including, promotional plan, booth layout, premiums, and logistics

Work with Sales and Business Intelligence team to maximize CRM platform

(10%) Business processes

Drive profitability through process improvement and management

Utilize performance metrics and analytics to gauge program effectiveness and make adjustments to future proposals

Manage annual budget, monthly forecasting and marketing purchase order process

Contributes to financial and business initiatives through established rhythms and assigned projects, including pricing review, S&OP, and P&L performance

Education And Experience

Bachelor’s degree in marketing, Business Administration, or other related discipline. We will consider other degrees with relevant experience.

4 - 7 years of business experience, including experience in Product Marketing, Brand Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG), preferably in the home improvement or luxury home goods industry. Ability to manage a diverse customer group and portfolio.

Experience with “Showroom,” “Trade,” “MRO,” “CO-OP,” “Big Box” or luxury home goods retailer is a bonus

Required Skills

Practiced strategic thinking and planning capability

Superior presentation skills and comfort with a variety of audiences, internal and customer-facing

Advanced interpersonal talents and excellent written and verbal communication skills

Ability to work with diverse multi-national teams effectively

Solid merchandising sense and problem-solving skills

Project Management experience within a milestone-driven organization

Strong financial acumen including solid P&L experience

Firm grasp of concepts related to brand and product marketing, market research, product training, promotion, and pricing strategies

Solid MS Office skills including Excel, Word and PowerPoint

The ability to navigate in a large corporation while thriving in a smaller, entrepreneurial business

Work Environment

Open to travel as needed. Up to 25% of the role.

Pay Range: $109,306 to $171,768.

This base salary range is a reasonable estimate for this position at the time of posting. Pay within each range is based on factors including job-related knowledge, skills, experience, business requirements and geographic location. ASSA ABLOY conducts regular review of compensation ranges and reserves the right to alter this range at any time.

The information in this description indicates the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

ASSA ABLOY is an Equal Employment Opportunity employer.

We are the ASSA ABLOY Group. Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 countries, we help billions of people experience a more open world. We value results, not titles or backgrounds, and we empower our people to build their career around their aspirations with feedback, training, and development opportunities. We encourage diverse, inclusive teams and value different perspectives and experiences.

#J-18808-Ljbffr