Communications and Marketing Lead

The Communications and Marketing Lead is responsible for developing and executing integrated internal and external communications strategies that strengthen brand reputation, increase organizational visibility, and support business priorities. This role creates high-quality communications materials and marketing collateral, partners with leaders across the organization to understand communication needs and manages a pipeline of deliverables that advance key initiatives. This role also helps ensure brand consistency and professional standards across all communications channels. This position will report to the Director of Communications and Change Management.
Responsibilities Define and execute overall corporate advertising and branding strategy independently and in collaboration with 3rd party partners
Produce content for and coordinate content delivery across multiple communication channels including but not limited to corporate website content, social media, news media
Oversee newsletters, e-blasts, internal announcements, and memos
Lead the creation of public relations and branding materials; ensuring consistency and formality across the organization
Create press releases, articles, newsletters, and promotional materials with clarity and impact
Manage company social media presence: content creation, scheduling, and community engagement
Monitor media coverage and prepare weekly PR reports
Collaborate with cross-functional teams to guarantee branding guidelines are met.
Translate brand strategy into clear, executable marketing plans
Act as the day-to-day steward of the brand, identifying risks, gaps, and opportunities in real-time
Develop interactive communication and marketing video content and establish effective mechanisms to incorporate into social media platforms and other external communications vehicles
Produces content for press releases, e-newsletters, social media posts, advertisements, and video scripts
Coordinates photo and video shoots
Create and design assets (graphics, photos, video) for social media channels
Assists with preparation of relevant presentations and reports; proofreading and editing as required
What makes you a good fit? Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field
7+ years of experience in public relations, corporate communications, marketing communications, or a related role
Strong writing, editing, and proofreading skills, with the ability to tailor messages for varied audiences and channels
Experience promoting technology organizations, teams, products, or services
Proven leadership skills, with the ability to manage multiple projects and deadlines in a fast-paced environment
Ability to build strong relationships across functions and with external stakeholders
Experience with media relations, press releases, communications analytics, and performance reporting
Knowledge of social media management tools, content calendars, WordPress, and website best practices
Proficiency with Microsoft Office, SharePoint Online, Teams, Canva, Adobe Creative Suite, Photoshop, Illustrator, or similar design tools
Skilled in graphic design, video coordination, digital content creation, and modern storytelling across digital and traditional channels
Strong judgment, attention to detail, and commitment to brand and messaging standards
Collaborative, positive, curious, and willing to learn while supporting a culture of diversity and inclusion
Demonstrates CONA’s culture: Integrity, Passion, Collaboration, and Inclusion
What could be the career path following this role? While you are the owner of your career, the below represent examples of logical career paths for a Communications and Marketing Lead:
Communications Manager / Director
Project Management
Engagement Services
Digital Office
Work Environment CONA follows a hybrid work model requiring a minimum of 3 days (60%) in the office per week to support collaboration and development. Tuesdays and Wednesdays are required in-office days, and teams align on a flexible third in-office day. Attendance is reported on a monthly basis, with business travel (e.g., bottler visits, workshops, conferences) counting toward in-office requirements. CONA values coming to the office with purpose while maintaining flexibility for remote work outside of required days.
Our people are our most valuable asset.
The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well. We are smart alone but together we are genius.
We embrace and encourage our employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique.

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