Associate Director of Marketing

Associate Director of Marketing, Student Recruitment and Global Outreach Reporting to the Director of Recruitment Analytics and Marketing, the Associate Director of Marketing, Student Recruitment and Global Outreach strategizes on, creates and implements a cohesive marketing plan designed to support lead generation and overall student enrollment for Harris degree and non-degree programs.
Responsibilities
Works collaboratively and as a project manager across team members in marketing, recruitment, operations, and analytics, including working closely with the Harris Brand Marketing team in campaign development and execution.
Has a keen understanding of awareness building at the top of the funnel for degree and/or non-degree/short-term programs, and how to create effective nurturing campaigns for different populations.
Performs the following marketing functions: multi-channel marketing communications /advertising; Web blogs or digital marketing; market research; development or review and update of the marketing infrastructure and management of external sales agency relationships.
Provides support for Marketing budget management, tracking payments, purchase orders, monitor cost of external vendors and contract employers, and projecting future costs. Monitors multiple deadlines on a daily basis to ensure projects are on schedule and expectations are aligned for a variety of print and digital projects, working with both internal and external staff for design, writing, and copy editing.
Manages advertising campaigns in diverse channels including but not limited to: Radio, print media, e-journalism, newsletters, etc.
Conducts research, analyzes data, and monitors industry trends and best practices to implement, test and refine strategies, with specific knowledge of competitor programs.
Keeps abreast of trends in digital marketing, ensuring Harris is leveraging new and emerging channels to reach and engage prospective students.
Contributes to video and graphic design marketing products and works with 3rd party vendors in these spaces when appropriate.
Develops and implements social media strategy that raises awareness of the Harris school and generates tangible leads both through organic and paid campaigns.
Collaboratively develops recruitment event strategy, elevating the profile of the Harris School in key markets while driving enrollment.
Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
Develops marketing communications, advertising, or publicity strategy. Plans and coordinates the development and production of marketing campaigns, ensuring deadlines and budgets are met. Designs, writes, and edits high profile or high visibility marketing materials, which may include press releases, book jacket copy, blogs, or other Web material.
May participate in developing new products and services, and determining new markets. Acts as a resource for and trains lower level marketing staff. May attend trade shows as needed.
May assist managing relationships with external sales agencies.
Performs other related work as needed.
Minimum Qualifications
Education:
Minimum requirements include a college or university degree in related field.
Work Experience:
Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.
Preferred Qualifications
Education:
Bachelor's degree.
Experience:
Four or more years of experience in marketing or communications.
Experience with programmatic and strategic event planning and execution.
Multicultural environment and with diverse clients.
Familiarity with higher education environment and knowledge of the University of Chicago.
Writing or editing in a professional setting.
Project management and working with external contractors or vendors.
Preferred Competencies
Ability to prioritize work and meet deadlines, experience with project management.
Ability to work independently and as part of a team.
Excellent attention to detail.
Experience with Excel, Slate, Salesforce or other CRM and data visualization tools such as Tableau.
A collaborative attitude and regular communication with Marketing and Communications and other professionals on campus to ensure consistency in messaging and branding.