Substitute Marketing and Communications Coordinator

This posting is to create a pool of qualified applicants for the current and/or upcoming academic year. While the department may not be actively recruiting at this time, applicants who meet all minimum qualifications and have submitted complete application materials will be contacted if a substitute position becomes available.

Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job; however, any additional duties will be reasonably related to this class.

SUMMARY DESCRIPTION
Performs a variety of activities designed to promote and publicize the District’s television and radio station.

SUPERVISION RECEIVED AND EXERCISED
Receives limited direction from appropriate supervisor; refers only unusual decisions to supervisor. May provide technical and functional direction to assigned student workers, professional experts, interns, and volunteers.

REPRESENTATIVE DUTIES
The following duties are typical for this classification.

Develops and implements public relations activities and functions for the station including publicity, advertising, and promotional plans and strategies.

Participates in developing and evaluating publicity and marketing goals, objectives, policies, and procedures; implements resulting policies and procedures.

Plans, writes, edits, lays out, coordinates, and distributes newsletters, press releases, publications, feature articles and public service announcements using desktop publishing, word processing, and graphic programs; coordinates information released to the press and broadcast media.

Coordinates the maintenance and updates of the station’s online and social media accounts.

Assists with campaigns to increase annual financial contributions through direct mail, underwriting, on-air promotions and special events.

Coordinates on-air and digital promotions for KVCR-TV/FM and FNX programs and events.

Designs and participates in station outreach efforts and special events related to KVCR-TV/FM and FNX programs, fundraising, and community engagement activities.

Designs and places station advertising on various media including electronic and print.

Participates in a variety of technical activities involved in the production, hosting, writing, and broadcast of television or radio programs including participating in live broadcasts and interviews.

Performs a variety of administrative support functions; prepares correspondence; updates client agreements/contracts; submits monthly invoices.

Responds to questions and inquiries from members of the public, the media, and outside institutions and organizations; provides information within area of responsibility; resolves complaints in an efficient and timely manner.

Attends and participates in professional group meetings; provides information within area of responsibility; maintains awareness of new trends and developments in the field of marketing; incorporates new developments as appropriate.

Assembles information for and prepares monthly reports for board submission.

Assists in tracking station content and community engagement activities for CPB, PBS and NPR reporting as needed.

Performs other duties related to the primary job duties.

CORE COMPETENCIES
Analyzing and Interpreting Data

Apply sorting, coding and categorizing rules

Analyze data

Read reports

Draw meaning and conclusions from quantitative and/or qualitative data

Customer Focus

Attending to the needs and expectations of customer

Seeks information about the immediate and longer term needs of the customer

Anticipates what the customer may want or expect in a product or service

Works across organizational boundaries to meet customer needs

Reading Comprehension

Understanding and using written information

Knows the meaning of printed words; comprehend the literal meaning of text

Make interpretations, applications, deductions, inferences, extrapolations from written information

Professional and Technical Expertise

Applying technical subject matter to the job

Knows the rudimentary concepts of performing the essential technical operations

Critical Thinking

Analytically and logically evaluates information to resolve problems

Follow guide, SOP or other step by step procedures for locating the source of a problem and fixing it

May detect ambiguous, incomplete, or conflicting information or instructions

Attention to Detail

Focusing on the details of work content

Shows care and thoroughness in adhering to process and procedures that assure quality

Applies knowledge and skill in recognizing and evaluating details of work

Applies skilled final touches on products

Using Technology

Working with electronic hardware and software applications

Using basic features and functions of software and hardware

Experiments and finds novel uses for standard features and functions

Adds, improves, modifies, or develops features and functionality

Team Work/Involving Others

Collaborating with others to achieve shared goals

Engages others for suggestions and ideas

Writing

Communicating effectively in writing

Using correct writing mechanics including spelling, vocabulary, grammar, syntax, punctuation, capitalization, sentence structure

Logically orders and structures ideas and progression of thought

Adaptability

Responding positively to change and modifying behavior as the situation requires

Accept and adjust to changes and the unfamiliar

Innovation

Imagining and devising new and better ways of doing things

Fix what is broken; find solutions and fixes with resources at hand

Finds new approaches to performing familiar tasks

Create and invent new ideas; envision the unexpected, unexplored, untried

Listening

Comprehend and verbal instructions and orally presented information

Recalls or retrieves key points in a conversation

Listen actively by rephrasing others’ input cogently and accurately

Valuing Diversity

Shows acceptance of individual differences

Welcomes input and inclusion of others who may be different from oneself

Shows understanding and empathy for the challenges of groups seeking inclusion or dealing with perceived discrimination

Education and Training
A Bachelor’s degree from an accredited college or university with major course work in journalism, mass media, radio/television, marketing advertising, or a related field.

Experience
Four (4) years of increasingly responsible experience in public relations, advertising, or marketing.

Equivalency Provision
In the absence of a Bachelor’s degree from an accredited college or university with major coursework in journalism, mass media, radio/television, marketing advertising, or a related field, an Associate’s degree from an accredited college or university with major coursework in journalism, mass media, radio/television, marketing advertising, or a related field and six (6) years of increasingly responsible experience in public relations, advertising, or marketing is qualifying.

Lead, Advanced or Senior Level Positions
The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Environment
Work is performed primarily in a standard office setting, with occasional travel as needed.

Physical
Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to occasionally lift, carry, push, and/or pull light to moderate amounts of weight up 25 pounds; to occasionally lift, carry, push, and/or pull heavier amounts of weight with or without assistance; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; and to verbally communicate to exchange information.

Vision
See in the normal visual range with or without correction; vision sufficient to read computer screens and printed documents; and to operate assigned equipment.

Hearing
Hear in the normal audio range with or without correction.

The person selected for hire will be required to complete the following pre-employment requirements:

Submit to and successfully pass DOJ live scan/fingerprinting. Cost of live‑scan services to be borne by candidate.

Sealed official transcript(s) in envelope from institution or electronic copies emailed directly from institution (for positions with higher education requirement).

Tuberculosis (TB) risk assessment.

Other pre‑employment requirements may be required depending on the position (i.e., certifications or licenses; see job posting qualifications section for details).

Successful completion of all pre-employment requirements is mandatory to be eligible for employment. These requirements are in accordance with the San Bernardino Community College District’s Administrative Procedures and Board Policies.

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