Leading the evolution of the marketing data stack, the remote Marketing Analytics Director will architect a data-driven growth engine, enhance analytical rigor across the marketing organization, and implement advanced predictive models to optimize demand generation and revenue growth.
Key responsibilities
Serve as the primary strategic partner to the GTM Leadership team, translating complex data into actionable insights for demand generation
Architect and own a sophisticated forecasting framework that balances top-of-funnel volume with high-intent lead quality
Develop and maintain machine learning models to predict campaign impact and inform budget allocation for maximum ROI
Required qualifications
8+ years in Marketing Analytics, GTM Strategy, or Data Science, with at least 2 years in a lead architect capacity within a high-growth SaaS environment
Mastery of SQL and Python, with extensive experience in architecting data environments in Google BigQuery or similar platforms
Hands-on experience building AI systems and automation workflows using tools like N8N or MCP-based tooling
Advanced proficiency in visualization tools such as Grafana, Looker, or Tableau for creating executive-grade dashboards
Proven ability to create structure in ambiguous environments and build target-setting frameworks from scratch
Marketing Analytics Director
Virtual Vocations Inc · New York, NY, USA ·
- Job type:
- Full Time