Digital Content Strategist

Job Title: Digital Content Strategist

Department: Veterinary Medicine | College Administration

Overview
The Digital Content Strategist advances the College of Veterinary Medicine’s strategic priorities through high-quality, user-centered digital communications, including website management and primary responsibility for planning, executing and optimizing external email communications.

Responsibilities

Manage the college’s primary external websites, including vet.osu.edu and vmc.vet.osu.edu.

Lead the strategy, execution and analysis of external email communications.

Oversee content for digital display screens across college facilities.

Develop, design and deploy responsive email communications using university-approved tools and templates.

Track, analyze and report on email performance metrics; provide data-informed recommendations for improvement.

Collaborate with faculty, staff, students, vendors and university partners to ensure digital content accuracy, accessibility, timeliness, and alignment with college and university standards.

Maintain content consistency across brand guidelines and accessibility guidelines.

Minimum Qualifications

Bachelor’s degree in communications, marketing, digital media, journalism, information sciences or related field, or equivalent combination of education and experience.

Experience managing websites using a CMS, preferably Drupal.

Experience creating, editing and maintaining email, with Sales Force Marketing Cloud.

Working knowledge of web analytics, user experience principles and content optimization.

Strong organizational and project management skills with ability to manage multiple priorities and deadlines.

Excellent written and verbal communication skills and ability to collaborate effectively with diverse stakeholders.

Desired Qualifications

Experience in higher education or academic medicine.

Experience planning, developing and deploying email.

Familiarity with SEO best practices and working with external digital vendors or agencies.

Experience supporting advancement, fundraising, alumni engagement or donor communications.

Experience coordinating or supporting digital accessibility compliance and remediation.

Experience managing digital display content or other nontraditional digital communication channels.

Compensation
Target Salary Range: $51,500.00 – $67,250.00 per year. Commensurate with experience, internal equity, unit’s budget, and candidate qualifications.

Location: Sisson Hall (0080)

Position Type: Regular

Scheduled Hours: 40 per week

Shift: First Shift

Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post‑offer process.

The university is an equal‑opportunity employer, including veterans and disability.

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