Braintrust is hiring: Director, Brand PR (Onsite - Boca Raton, FL) in Los Angele

Company Braintrust is a global talent network that connects top independent professionals with leading companies for high-quality, flexible work. We help organizations hire skilled talent faster while giving professionals access to vetted opportunities with innovative teams. Job description Position Overview Celsius Holdings, Inc. is seeking a Director, Brand PR to lead U.S. earned media strategy and execution across a multi-brand portfolio including CELSIUS, Alani Nu, and Rockstar Energy. This leader will serve as the day-to-day owner of Brand PR performance across the U.S. portfolio, partnering closely with the SVP of Communications, Brand Marketing leaders, and external agency partners to ensure each brand shows up in culture with relevance, credibility, and consistency. This is a build-stage leadership role within a newly formed Brand PR function. The Director, Brand PR will help establish team rhythms, operating standards, agency governance, and scalable ways of working while leading a team of Brand PR specialists and managing PR agency partners. The right candidate will bring deep consumer PR and earned media experience, strong people leadership, in-house brand-side experience, and the ability to translate brand priorities into earned media impact across traditional media, culture outlets, social-first news channels, partnerships, experiential moments, product launches, and consumer storytelling. **Please note: This role requires candidates to be onsite at our Boca Raton, FL HQ five days per week. A relocation package is available for qualified candidates. An equity and bonus package is included as part of the total compensation, if selected. Requirements 12+ years of progressive experience in consumer/brand PR and earned media, with meaningful leadership responsibility. CPG experience strongly preferred; beverage experience ideal. In-house experience required, including experience operating within a corporate brand environment. Agency experience is valuable, but agency-only backgrounds are not sufficient for this role. Strong track record leading consumer PR programs across culture, partnerships, experiential moments, earned media, social-first media, and product/innovation storytelling. Experience managing PR agencies and external partners with clear governance, high standards, and strong performance management. Proven people management experience, including coaching and developing junior PR talent. Strong executive presence and business acumen, with the ability to present PR strategy, outcomes, and impact to senior stakeholders. Proven ability to influence marketing and brand stakeholders through trust, strong judgment, and effective cross-functional partnership. AI fluency required: ability to explain and implement how AI improves PR planning, analysis, monitoring, content development, governance, measurement, and insights. Core Competencies Consumer-first earned media strategy and proactive story generation Traditional media, earned social, and culture media expertise Excellent editorial standards and messaging discipline Team leadership, coaching, and talent development Agency management and partner governance High-speed execution with strong judgment and prioritization Cross-functional partnership and stakeholder management Executive presence and business-oriented communication Measurement mindset focused on impact and outcomes Applied AI workflows for productivity, quality, and insight generation Key Responsibilities Portfolio Brand PR Strategy

In Summary: Celsius Holdings, Inc. is seeking a Director, Brand PR to lead U.S. earned media strategy and execution across a multi-brand portfolio including CELSIUS, Alani Nu, and Rockstar Energy . The right candidate will bring deep consumer PR and earned media experience, strong people leadership, in-house brand-side experience, and ability to translate brand priorities into earned media impact .

En Español: La empresa Braintrust es una red global de talentos que conecta a los mejores profesionales independientes con empresas líderes para un trabajo flexible y de alta calidad. Ayudamos a las organizaciones a contratar talento calificado más rápido al tiempo que brindamos a los profesionales acceso a oportunidades verificadas con equipos innovadores. Descripción del empleo Posición General Celsius Holdings, Inc. está buscando un Director de Relaciones Públicas para liderar la estrategia y ejecución de medios obtenidos por Estados Unidos en una cartera multi-marca incluyendo CELSIUS, Alani Nu y Rockstar Energy. Este líder servirá como el propietario diario de Brand PR en toda la cartera estadounidense, asociándose estrechamente con el SVP de Comunicaciones, directores de Marcas y socios externos para garantizar que cada marca aparezca en la cultura con relevancia, credibilidad y consistencia. Esto es un papel fundamental en la construcción de un nuevo estándar tradicional de marketing de marcas. El equipo de relaciones públicas de clientes dentro de la función de gestión de productos, rítmicos, gobernanza, manejo y formas operativas de la agencia PR ayudará a desarrollar una experiencia profesional de la compañía de comunicación social, así como a crear campañas de liderazgo personales adecuados en las redes sociales, mientras que las personas logran tener una gran capacidad de desempeño e impacto en las experiencias de negocio, almacenamiento de mensajería de noticias, administración de prensa y gestión de información, de negocios, etc. **Nota: Este puesto requiere que los candidatos estén en el lugar de nuestra sede central de Boca Raton, FL cinco días a la semana. Un paquete de mudanzas está disponible para los candidatos calificados. Se incluye un paquete equitativo y bonos como parte de la compensación total, si se selecciona. Requisitos 12+ años de experiencia progresiva en relaciones públicas con consumidores/marcas y medios ganados, con una responsabilidad de liderazgo significativa. Experiencia CPG es muy preferida; experiencia de bebida ideal. Competencias fundamentales Estrategia mediática ganada primero por el consumidor y generación de historias proactivas Experiencia en medios tradicionales, medios sociales y culturales obtenidos estándares editoriales excelentes y disciplina de mensajería Liderazgo de equipo, coaching y desarrollo de talentos Gestión de agencias y gobernanza de socios Ejecución rápida con un fuerte juicio y prioridad Asociación interfuncional y gestión de partes interesadas Presencia ejecutiva y comunicación orientada al negocio Mentalidad de medida enfocada a los impactos y resultados Flujos de trabajo aplicados de IA para la productividad, calidad e información Generación de responsabilidades clave Portfolio Brands PR Strategy.