Senior Associate, Media Planning

Senior Associate, Media Planning

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.
Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.
From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.
In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.
With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.
The Sr. Associate, Planning works cross-functionally with internal teams, vendors, and clients to develop and execute multi-channel media plans. They will help to develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations. The Senior Associate will be working closely with Associates and Supervisors, who as a team will be responsible for managing plan development, cross-team communication, and in-market optimizations.
Responsibilities:
Help drive day-to-day strategies to meet and exceed client business objectives
Provide research for and write media Point-Of-Views (POVs)
Present media plans and provide plan maintenance including objectives/strategies and updates
Prepare flowcharts and budgets for media plans
Assist with optimizing, implementing, and analyzing marketing activities
Report on key metrics for campaign effectiveness and develop key findings for optimization
Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
Foster strong relationships with internal teams and client groups
Assist with other projects or responsibilities as assigned
Qualifications:
Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
1-2+ years of experience in media planning experience across media channels
Digital media planning experience preferred
Ability to work independently as well as in a team setting
Strong organizational, communication, time management, and problem-solving skills
Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore etc.)
Additional information:
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $53,960.00 - USD $79,794.00/Annually.