Job Title: VP, Marketing Strategy (Urban Music)
Your role:
As the VP of Marketing Strategy, you will serve as the chief strategist for a diverse roster ranging from emerging talent to global icons. You’ll leverage a deep understanding of the Hip‑Hop, R‑B, and Afrobeats landscapes to build distinct, competitive identities that cut through the noise. This high‑visibility leadership role requires a blend of creative intuition and data‑backed decisiveness to turn artistic vision into commercial dominance.
Here you’ll get to:
- Develop comprehensive marketing strategies that position our artists as global stars and differentiate them in a crowded marketplace.
- Lead internal artist teams and management calls, ensuring that Digital, Sync, Radio, and Publicity remain perfectly aligned with the core strategy.
- Create fluid, 12‑month+ marketing plans and “Marketing Vision” documents that bridge the gap between signing and global commercial success.
- Collaborate with Creative Services to ensure a consistent, compelling visual and narrative thread across every consumer touchpoint.
- Constantly review real‑time data to draw actionable conclusions, refining campaigns mid‑stream to ensure we hit our OKRs and ROI goals.
- Partner with Touring and live agents to ensure recorded music strategy and live performances work in perfect synergy.
- Partner with Commerce to develop music streaming and physical product offerings that generate incremental revenue and deepen fandom.
- Identify and lock in non‑traditional partnerships across sports, lifestyle, and LGBTQ+ spaces to expand artist reach beyond music channels.
- Take total accountability for global project budgets, ensuring spend is optimized for maximum market impact.
About you:
- 8+ years of high‑level marketing experience at a major record label, specifically within urban genres (Hip‑Hop, R‑B, Afrobeats).
- Strategic powerhouse who doesn’t just execute tasks but builds the blueprints for success from inception to global commercial dominance.
- You enjoy the challenge of being data‑informed but creative‑led, drawing insights from numbers while protecting the integrity of the artist’s vision.
- Passionate about Urban music and culture, possessing the deep industry knowledge required to build authentic, competitive artist identities.
- Proven executive presence to act as the primary liaison between artist management and the label, fostering relationships built on trust and ingenuity.
- 4‑year undergraduate degree (highly preferred) and a proven track record of leading successful, large‑scale campaigns.
We’d love it if you also had:
- Experience with advanced consumer analytics tools to identify untapped audience segments.
- Existing deep‑rooted relationships with international marketing partners and cultural influencers.
- Experience or strong familiarity with A‑R processes or creative direction to further bridge the gap between music and marketing.
This position requires a minimum of 4 days per week in the office. We value in‑office collaboration, which is essential for talent development and strong working relationships. Annual rate: $150,000 to $200,000.
Warner Music Group is an Equal Opportunity Employer.
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