Manager for Enrollment Marketing

Posting Details

Position Information

Job Title
Manager for Enrollment Marketing

Working Title
Manager for Enrollment Marketing

Position Type
Staff

Department
Enrollment Services

Posting Number
201201731

Full or Part Time
Full Time

Benefit Eligible
Yes

If Other, Please Explain:

Tenure/Non-Tenure Track
Non-Tenure Track

Salary Basis
12 month

If Other, Please Explain:

Position Summary Information

Responsibilities

The Manager for Enrollment Marketing is responsible for the following:

1. Lead integrated admissions marketing strategies and campaigns that support enrollment goals and drive prospective student engagement from inquiry through enrollment.
2. Serve as the central coordinator for admissions marketing efforts across colleges, schools, Enrollment Management, and recruitment teams to ensure alignment, consistency, and collaboration.
3. Develop compelling, audience-focused messaging and content across web, email, advertising, print, and digital channels that strengthen DSU's value proposition and market position.
4. Collaborate with Enrollment Management on recruitment strategy, audience segmentation, prospect development, and communication planning to support pipeline growth and yield.
5. Oversee undergraduate and graduate admissions-related digital marketing initiatives, including paid media, admissions web properties, conversion pathways, and social content strategy in collaboration with digital and content teams.

Qualifications
Bachelor's degree in Marketing, Communications, or a related field.
Experience with digital marketing, including paid media, email marketing, and web content.

Salary
Commensurate with experience, qualifications, and university's resources.

Minimum Qualifications

Bachelor's degree from an accredited institution and 2-3 years of experience.

Preferred Qualifications

Demonstrated experience developing and executing integrated marketing campaigns. Strong writing and messaging skills across digital and print channels.

Special Instructions to Applicants

Review of candidates will begin immediately.

Additional Information

Posting Detail Information

Open Date
06/24/2026

Close Date

Open Until Filled
Yes