Manager for Enrollment Marketing

Responsibilities Lead integrated admissions marketing strategies and campaigns that support enrollment goals and drive prospective student engagement from inquiry through enrollment.
Serve as the central coordinator for admissions marketing efforts across colleges, schools, Enrollment Management, and recruitment teams to ensure alignment, consistency, and collaboration.
Develop compelling, audience‑focused messaging and content across web, email, advertising, print, and digital channels that strengthen DSU’s value proposition and market position.
Collaborate with Enrollment Management on recruitment strategy, audience segmentation, prospect development, and communication planning to support pipeline growth and yield.
Oversee undergraduate and graduate admissions‑related digital marketing initiatives, including paid media, admissions web properties, conversion pathways, and social content strategy in collaboration with digital and content teams.
Qualifications Minimum Qualifications:
Bachelor’s degree from an accredited institution.
2‑3 years of experience.
Preferred Qualifications:
Demonstrated experience developing and executing integrated marketing campaigns.
Strong writing and messaging skills across digital and print channels.
Salary Salary commensurate with experience, qualifications, and university’s resources.
Benefits Benefit Eligible: Yes.
Equal Opportunity Employment Delta State University is an Equal Employment Opportunity/Affirmative Action employer. Delta State University is committed to maintaining a learning and working environment free from sexual and gender‑based discrimination or harassment. Our goal is for all to have equal access to the many great services and opportunities we offer. For more information, or to report an incident, see https://www.deltastate.edu/titleix/ or email titleix@deltastate.edu.

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