About the Role
We are seeking a Creative Director to lead the development of sports‑driven creative concepts and storytelling at Así Studios. This role is for a hands‑on creative leader who understands sports as culture—and who can translate fandom, athlete narratives, high‑stakes competitions, and live moments into brand storytelling that feels authentic, entertaining, and culturally fluent. While sports are the primary lens, this role thoughtfully weaves in lifestyle, entertainment, and community elements that naturally surround sports culture.
As Creative Director, you will help shape the studio’s creative voice, guide multidisciplinary teams, and lead creative execution from concept through delivery. You will partner with Strategy, Production, and Account teams to bring ideas to life across digital, social, streaming, linear, and emerging media platforms, and you will be expected to contribute to pitches and creative storytelling in documentary‑style and episodic formats.
Your Day to Day
- Set the Creative and Strategic Vision: Lead the development of bold, culturally fluent, insight‑driven creative ideas rooted in sports insights, fandom behavior, athlete narratives, and competitive moments that push boundaries and align with brand and business objectives.
- Sports, Entertainment Creative Strategy: Partner with Strategy to define powerful audience insights, brand narratives, cultural frameworks, and storytelling perspectives, including documentary‑style approaches that elevate creative thinking across leagues, teams, and major sports ecosystems.
- Drive Strategic, Cross‑Platform Storytelling: Translate brand objectives into powerful creative platforms that perform across languages, generations, formats, and media environments—including social, digital, streaming, linear, and long‑form storytelling.
- Reactive Storytelling Leadership: Oversee rapid creative cycles and real‑time ideation, turning live sports moments, trending cultural conversations, and breaking news into immediate, brand‑aligned creative output.
- Inspire and Manage Teams: Guide writers, art directors, producers, editors, and designers, fostering a collaborative, high‑performing environment where bold, original thinking thrives.
- Client Partnership: Serve as a trusted creative partner to clients, confidently leading presentations, building relationships, and translating cultural nuance and authenticity, particularly within Hispanic and bicultural marketing.
- Lead Ideation and Pitching: Oversee brainstorms and develop pitch‑ready concepts, transforming complex briefs into breakthrough ideas deeply rooted in sports cultural truth and audience context.
- Creative Oversight: Ensure creative excellence and cohesion across all phases of production from treatment writing to edits, visual language development, and final delivery.
- Cross‑Disciplinary Collaboration: Work closely with strategy, production, editorial, design, and account teams to ensure alignment and consistency across the entire creative and execution process.
- Thought Leadership: Help shape the studio’s creative identity and contribute to industry conversations through trend awareness, innovative thinking, and cultural insight.
- Expertise in Navigating the ‘In‑Between’: Craft content that resonates authentically with English‑dominant, Spanish‑dominant, and bilingual audiences—without relying on stereotypes or surface‑level tropes.
You have
- 6–8 years of experience in a creative role, with significant experience in sports marketing, sports media, or branded sports content, as well as entertainment, social, and digital storytelling.
- Background in social, content, documentary storytelling, copywriting, art direction, or hybrid creative roles.
- Proven experience with short‑form and long‑form or documentary‑style sports storytelling, athlete‑driven narratives, or episodic content development.
- Strong portfolio demonstrating sports‑driven creative, including crossover work in lifestyle, entertainment, and culture across digital, social, video, and streaming.
- Proven creative strategist with experience turning insights into impactful, cross‑platform creative campaigns that support brand and business goals.
- Experience working with athletes, creators, sports properties, or sports‑adjacent talent, including league or team partnerships.
- Deep knowledge of U.S. Hispanic cultural dynamics, sports culture, media behavior, generational shifts, and cross‑cultural storytelling frameworks.
- Proven experience leading social‑first and creator‑led content, as well as working within high‑velocity, real‑time content environments.
- Fluency in English and Spanish, with the ability to think, write, and present seamlessly in both languages.
- Experience collaborating with Strategy teams to turn insights into actionable creative platforms.
- Experience mentoring multidisciplinary teams and cultivating a strong creative culture.
- Comfortable guiding the creative process from pitch to post‑production, maintaining clarity and creative excellence.
- Confident client communicator with the ability to translate cultural nuance into meaningful brand value.
- Passion for innovation, storytelling, and shaping the future of media for U.S. Hispanics.
- Familiarity or experience with creative tools and emerging technologies, including AI‑driven ideation, content workflows, or production tools (a plus but not required).
Bonus Points For
- Experience working with major sports leagues or events (e.g., NFL, NBA, MLS, MLB, Liga MX, UEFA, CONMEBOL, FIFA, boxing, MMA, or other key global sports properties).
- Experience within Hispanic‑focused media platforms or multicultural agencies.
- Recognition or awards for multicultural or bilingual creative work.
- Familiarity with regional and generational differences across the U.S. Latino community.
- Passion for sports culture beyond the game including music, fashion, food, humor, gaming, and community.
- Strong knowledge of soccer and global football culture, especially within Hispanic and bicultural audiences.
- Experience with AI‑assisted creative development, content optimization, or workflow tools.
Eligibility Requirements
- Must be willing to work from office in New York or Miami and travel as needed for production.
- Fluency in English and Spanish, with the ability to think, write, present, and communicate seamlessly in both languages (spoken and written proficiency required).
- Employment/education will be verified.
- Applicants must be currently authorized to work in the United States on a full‑time basis.
Exact compensation may vary based on skills, experience, and location. The national salary range reflects the new hire salary range across levels and U.S. locations that would be applicable to the position.
Base pay Range – $130,000 to $140,000 + bonus + benefits
TelevisaUnivision believes that happy, well‑balanced employees are key to a thriving culture. We offer a wide selection of perks and benefits including PTO, tuition reimbursement, wellness and employee support programs, 401(k), and various life and insurance plans. Additionally, our comprehensive health benefits package features medical, dental, and vision coverage options.
TelevisaUnivision is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.
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