Alliance Marketing Manager

Job Information
Type of Requisition: Regular

Clearance Level Must Currently Possess: None

Clearance Level Must Be Able to Obtain: None

Public Trust/Other Required: None

Job Family: Marketing and Communications

Job Description
GDIT is looking for a strategic marketing professional to join the growing GDIT corporate marketing team. As the Alliances Marketing Manager , you will be responsible for identifying, managing, and enhancing strategic relationships with key technology partners in the GDIT ecosystem. You will oversee and execute the strategic and tactical development, delivery and measurement of alliance marketing campaigns for GDIT. In this role, you will collaborate with a creative marketing team, technical subject matter experts, and the wider CTO and Growth organization to create best-in-class marketing programs.

This is an exciting opportunity to contribute to the go-to-market strategy and day-to-day marketing direction with our key alliance partners. The candidate will oversee the development of integrated partner marketing campaigns that help position the business for success. This includes maintaining close working relationships with Technology leadership and Growth/Business Development directors to ensure alignment of marketing efforts with Alliance business activities.

This position requires Hybrid to Falls Church, Virginia office 3 days per week.

Responsibilities

Building consultative relationships with subject matter experts, business development/growth and operational teams and GDIT’s extensive technology partner ecosystem

Developing partnership strategies through the identification of shared business interests and the creation of engagement plans that are mapped to business opportunities

Consulting with external marketing vendors as well as media partners in support of co‑marketing campaigns

Establishing and maintaining strong relationships with key decision makers at partner companies through regular communication and engagement

Negotiating co‑marketing agreements that align with business priorities and enterprise objectives

Overseeing the execution of partnership activities, including event planning, customer‑facing workshops, editorial articles, webinars, sponsorships, advertising, etc.

Monitoring partnership performance against key metrics, providing regular updates to stakeholders and identifying opportunities for optimization.

Proactively identify opportunities for strategic partners to join enterprise marketing campaigns

Working effectively within a large matrixed organization

Qualifications

8+ years of related experience in combined marketing, corporate communications, brand management, and/or public relations agency experience (or 6+ years with Master’s degree)

Education: Bachelor’s degree required

Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media.

Experience in cross‑channel marketing communications (PR, events, digital and social media) and partner marketing

Strong and highly effective writing and public speaking skills and interpersonal communication skills.

Writing samples available upon request.

Preferred Traits

Strategic thinker who can synthesize information from various sources to create an actionable point of view. Ability to translate strategic plans into actionable execution.

Energy and creativity. Energy and enthusiasm are your hallmarks. You are a self‑starter and can juggle multiple priorities.

A leader. Ability to influence, lead and coach across functional teams, a champion for new ideas and concepts. Proven ability to build relationships and influence decision making at senior levels.

Business savvy. You understand how to connect marketing action to business outcomes. You understand how to strategically manage and invest budget.

Team Player. Strong team player with a track record of cross‑functional collaboration.

Experienced in Business‑to‑Business/Business‑to‑Government Marketing/Technology Marketing, as well as creative problem‑solving and negotiation skills.

Expertise. You have experience with alliance partner marketing and executing campaigns in the technology sector.

Location & Work Hours
Hybrid to Falls Church, Virginia office with the expectation of working in the office three (3) days per week.

Scheduled Weekly Hours: 40

Travel Required: Less than 10%

Telecommuting Options: Hybrid

Work Location: USA VA Falls Church

Benefits

Join an award‑winning marketing team

Collaborate with leading technology brands

Lead high‑impact and creative marketing programs

Autonomy to execute creative marketing initiatives

Opportunity for career growth and potential management responsibilities

Flexible working arrangements

The ability to influence major initiatives

Compensation
The likely salary range for this position is $107,744 - $130,065. This is not, however, a guarantee of compensation or salary. Rather, salary will be set based on experience, geographic location and possibly contractual requirements and could fall outside of this range.

EEO Statement
Equal Opportunity Employer / Individuals with Disabilities / Protected Veterans

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