Marketing Manager

Marketing ManagerWuXi AppTec is looking for a Marketing Manager with well-rounded skills based in the greater San Diego area. The Marketing Manager plays a key role in crafting and executing the company's marketing strategy. This individual is responsible for marketing planning, managing tradeshow and event activities, contributing to digital marketing initiatives, and ensuring effective CRM utilization to support branding, lead generation and customer engagement. The ideal candidate is both strategic and hands-on, with strong project management skills and a passion for driving measurable results.Please note this job is remote in the Boston or San Diego area.ResponsibilitiesMarketing Planning & StrategyParticipate in marketing strategic planning and turn marketing strategies into actional marketing plans aligned with business goalsMonitor industry and market trends, customer needs, and competitive insightsCollaborate with leadership, content, scientific and sales teams to align messaging and prioritiesInitiate marketing campaigns and track effectivenessTradeshow & Event ManagementPlan, coordinate, and execute all aspects of tradeshows, conferences, and customer events in assigned areasManage booth materials, logistics, vendor relationships, and onsite executionResponsible for accurate and prompt lead collection, entry into CRM, assignment to sales and marketing follow-upDevelop pre- and post-event marketing promotions to maximize lead generation and follow-upTrack event performance and recommend improvements for future participationDigital MarketingContribute to digital marketing initiatives by working with dedicated content and digital marketing resources, including website content, SEO, paid media, email marketing, and social mediaManage content calendars to enhance brand awareness and lead generationMonitor digital analytics and optimize campaigns for performance and engagementCRM ManagementServe as a member of the CRM team; develop workflows, segmentation strategies, and reporting dashboards for assigned areasUse CRM insights to refine marketing campaigns, nurturing effectiveness, and user behavior, and improve customer lifecycle managementSupport user adoption of HubSpot and Salesforce processes through documentation and operational guidanceReporting, Dashboards & InsightsAnalyze campaign, channel, and funnel performance across systemsProvide performance summaries explaining results, drivers, and optimization opportunitiesSupport post-campaign reviews and retrospectives to identify learnings and process improvementsMaintain recurring reports and dashboardsCross-Functional CollaborationWork closely with marketing, sales, and BU teams to support campaign execution and lead managementMonitor feedback related to marketing engagement and effectiveness for continuous improvementConduct other functions as assignedQualificationsRequiredBachelor's degree in Marketing, Communications, Business, Life Sciences, or Chemistry.37 years of experience in marketing, with exposure to planning, digital marketing, and event managementExcellent communication, writing, and presentation abilitiesStrong project management and organizational skillsBased in the greater San Diego areaPreferredExperience with CRM platforms (e.g., Salesforce, HubSpot)Experience in the life science, pharmaceutical development or medical device sectorsStrong analytical skills and mindsetAbility to balance strategic thinking with hands-on executionSuccess TraitsHighly organized and detail-orientedComfortable managing multiple projects simultaneouslyResult-driven mindset with a focus on continuous improvementCollaborative, proactive, and resourcefulAn Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.This job description does not state or imply that the above are the only duties and responsibilities assigned to this position. Employees holding this position will be required to perform any other job-related duties as requested by Management.