Dealer Marketing Manager

Job Title:

UK Dealer Marketing Manager

Salary:

Up to 70K

Location:

London – 5 Days on site

Start Date:

ASAP

Scope:

UK

Reporting to : Head of Brand Campaigns and Strategy

Role Overview
Are you experienced in AUTOMOTIVE MARKETING, at a strategic level managing nationwide dealer networks? This role is a new opportunity to take charge of the retailer marketing efforts of one of our own, homegrown automotive manufacturers. You will be working closely with the branding heads, sales, product, PR and digital teams to ensure the expansive dealer network has everything they need to bring customers in and push this brand even further towards the front of the pack. Planning and delivering marketing strategies and communications across the retailer network. With all the change happening in the industry at the minute, this is an opportunity to move in with a brand offering longevity, stability and big plans for the next era of automotive in the UK.

Key Responsibilities
Dealer Marketing Strategy and Delivery

Plan and execute the dealer marketing strategy aligned to campaigns, product launches and sales targets

Develop and maintain dealer toolkits, marketing assets and activity calendars

Deliver local and co-op marketing programmes to drive footfall, test drives and leads

Dealer Communications and Network Management

Act as the main marketing contact for the UK dealer network

Build and manage relationships with dealer stakeholders

Deliver regular communications, briefings and webinars

Manage the dealer portal to ensure access to up-to-date materials

Campaigns and Product Launches

Deliver dealer campaigns end-to-end, aligned with national activity

Oversee localisation of campaign assets across all channels

Lead dealer marketing support for product launches, including toolkits and materials

Ensure consistent use of brand guidelines across all activity

Performance, Budget and Agency Management

Monitor, report and optimise campaign performance against key metrics

Manage the dealer marketing budget to ensure strong return on investment

Oversee agency and supplier delivery, ensuring quality and cost control

Key Outcomes

Consistent, high-quality marketing across the dealer network

Campaigns that drive measurable leads and support sales performance

Strong dealer engagement and clear communication

Effective launch support across all new products

Clear performance reporting and insight-led improvements

Candidate Profile
Essential Experience and Skills

Background in dealer, trade, retail or field marketing, ideally automotive

Experience delivering multi-channel campaigns with measurable results

Strong understanding of dealer networks and retail environments

Experience managing dealer and agency relationships

Strong project management and communication skills

Commercial and data-led approach to marketing

Desirable

Experience in electric vehicle, hybrid or mobility sectors

Familiarity with dealer marketing systems or platforms

Experience with local or co-op marketing programmes

Relevant degree in marketing or business

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