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Content Marketing Lead

Genesis10 · New York, NY, USA · Remote ·

Pay:
$77.41-$99.52/hr
Job type:
Contract

Content Marketing Lead

Genesis10 is currently seeking a Content Marketing Lead for a remote contract position with a Leading Technology Firm located in Sunnyvale, CA. This is a 5 month contract opportunity.
As a founding member of a high-impact, rapidly growing marketing team, you will own the content strategy and execution that defines how our client educates and empowers small business owners globally. This is a highly collaborative, entrepreneurial role where you will translate a complex multi-product ecosystem into a cohesive, empowering narrative. If you are a master storyteller who thrives in ambiguity, loves building from scratch, and is deeply passionate about helping small businesses succeed, this role is for you.
Responsibilities:
Architect and execute foundational pillars for the small business community, including authoring a comprehensive playbook on how to grow a business on our client's platform
Identify, interview, and write compelling, data-driven customer success stories highlighting SMBs utilizing the full suite of tools to scale
Partner with Insights and Communications teams to turn data into high-value trend reports and editorial content
Synthesize diverse product offerings into a single, unified, customer-centric narrative
Develop content that serves the entire marketing funnel, from top-of-funnel brand awareness to down-funnel product adoption and retention
Partner closely with Product Marketing, Brand, Insights, Web, and Communications teams to ensure content consistency and strategic alignment
Work with regional and global marketing teams to ensure content frameworks are scalable and adaptable for priority international markets
Requirements:
7 years of experience in content marketing, editorial strategy, or brand copywriting, ideally with a focus on B2B or small-and-medium businesses (SMB)
A proven track record and portfolio of producing high-quality business guides, long-form playbooks, and data-driven thought leadership reports
Desired skills:
Deep, empathetic understanding of the small business ecosystem, their operational pain points, and how they consume information
Experience working as an early hire on a team or launching a new sub-brand within a matrixed, global organization
Exceptional relationship-building skills with a proven ability to influence and collaborate across product, insights, and creative teams
Data-informed approach to content; ability to look at engagement metrics, brand health dashboards, and user insights to optimize content performance
Strong creative taste, sharp editing skills, and the ability to maintain a consistent brand voice across diverse content formats
Communication and Collaboration
Content Marketing
Pay range: $77.41 - $99.52 per hour
Only candidates available and ready to work directly as Genesis10 employees will be considered for this position.
If you have the described qualifications and are interested in this exciting opportunity, please apply!