Creative Marketing Specialist

Role Overview
A mid-to-senior creative who can own visual execution of client campaigns from launch call to going live and at volume without sacrificing quality. This role sits at the intersection of campaign creative and digital design, producing landing pages and paid social assets that perform. You’ll work directly with our Creative Director and Campaign Strategist on the Innovation Team, supporting 25+ client launches per month. The right person understands that consistency between ad creative and landing page isn’t an aesthetic preference, it’s a conversion requirement.

What You’ll Do
Landing Page Design

Build and maintain client landing pages using Elementor with speed, consistency, and brand precision

Translate client USPs, campaign messaging, and branding into conversion focused layouts

Ensure visual continuity from paid ad creative through landing page (headline alignment, CTA hierarchy, brand consistency)

Collaborate with the Creative Director to review and QC pages before going live

Paid Social Creative

Using Canva, design ad creatives for Meta/Instagram and other paid placements across dental, veterinary, and cosmetic verticals

Produce multiple creative variants per client while maintaining visual brand consistencyWork from established templates and evolve them as campaign needs changing

Understand platform and role of channel design specs, safe zones, and performance driven creative principles

Launch Call Participation + Client Briefing

Participate in new client launch either alongside the Campaign Strategist and Digital Specialist, or independently

Extract and document key brand inputs: unique selling propositions, target demographics, branding guidelines, scripting direction

Build mini brand guideline documents for each new client (hex codes, logo, typography)

Maintain doctor specific briefing documents for internal reference and future campaign continuity

Creative Execution + Ownership

Manage your own project pipeline within Monday.com with minimal oversight (you know what’s due and when)

Move projects from brief through delivery independently, flagging blockers early rather than at deadline

Maintain and evolve a library of creative assets that scale across multiple client accounts

Proactively surface gaps in creative quality, performance, or workflow efficiency

What We’re Looking For
Core Skills

5–8 years of experience in digital design, marketing creative, or a closely related field

Portfolio demonstrating conversion-focused landing pages, and paid social ad creatives, preferably Meta/Instagram

Proficiency in Canva as a primary design tool; Adobe Creative Suite experience is a plus, not a requirement

Experience in healthcare, dental, veterinary, or local service marketing is highly valued

Design Thinking

Understands that design is a conversion tool, not just a visual exercise

Builds layouts that support messaging hierarchy: headline, USP, proof point, CTA in that order

Recognizes when an ad creative and landing page are visually disconnected and knows how to fix it without being asked

Can translate a client’s verbal brand description into cohesive, on‑brand visual output

Strong eye for typography, layout, and visual hierarchy

Autonomy + Collaboration

Self‑directed with strong internal deadline ownership, you don’t need step‑by‑step management

Comfortable participating in client‑facing launch calls without hand‑holding

Coachable: receives creative direction from the CD clearly and iterates quickly without defensiveness

Works within existing workflows (Monday.com, Salesforce) rather than needing to rebuild the system

Knows when to make the call and when to elevate

Nice to Have

In‑house marketing experience or a mixed agency/in‑house background.

Familiarity with HighLevel (GHL) or similar CRM/marketing automation platforms

Working knowledge of Meta advertising policies and creative restrictions within healthcare verticals

Experience designing within templated brand systems across multiple simultaneous client accounts

Basic familiarity with landing page UX principles and A/B testing concepts

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