Social & Culture Strategist

Role:

Social & Culture Strategist

Location:

New York, NY

About the role:
You’llbe the strategic force behind social-first approaches that transform ice cream brands into cultural conversation starters. Working at the intersection of cultural trends, audience insights, and brandobjectives,you’llcraft strategies that resonate deeply with American consumers while driving measurable business impact.We’relooking for someone who canidentifyemerging cultural currents and translate them into actionable creative direction, finding innovative approaches that elevate our brands beyond traditional category boundaries. Success means developing strategies that not only drive engagement and sales but position our ice cream brands as genuine cultural icons in the US market

What you will be doing:

Develop strategies that deliver maximum cultural impact

Ensure strategies deliver maximum commercial impact

Integrate influencers and creators as core elements of the approach

Use Gen AI to accelerate and augment the strategy development process

Brief creatives, creators, and social teams with clarity and inspiration

Bring to life audiences and cultural trends in an insightful, relevant, and inspiring way

Guide creative development to ensure work resonates with target audiences while maintaining brand integrity

Work with our Cultural Insight Analyst to surface fresh insights for our strategies

Ensure all thinking is data-backed and strategically sound

Unpack the latest audience and social trends for our teams and clients

Identify emerging cultural moments relevant to ice cream brands

Guide the analysis of campaigns and always-on activity to extract relevant learnings

Proactively monitor competition and muse brands to draw applicable insights

Develop strong relationships with client insight teams to maximize value from their data

Find innovative use cases to accelerate and improve strategy development

Educate and inspire the team on AI capabilities and applications

Pioneer new approaches to using AI in the strategic process

What you need to be great in this role:

You’re deeply online — TikTok, Pinterest, YouTube, Reddit, Twitter, niche forums — and you know the difference between a moment and a movement.

You’re fluent in campaign development and content ecosystems — from Super Bowl-scale to scrappy UGC-style.

You’re AI-curious (if not AI-fluent) — and you’ve started integrating tools into how you think, brief, and ideate.

You’re a strong presenter, a natural collaborator, and the kind of person who makes clients feel both inspired and understood.

Strong experience building social strategies, including influencer/creator integration

Proven ability to identify audience insights and analyze social trends

Experience working collaboratively with creative and social teams to deliver culturally impactful and commercially successful work

Experience using Gen AI to enhance strategy development

Strong analytical and creative capabilities

Ability to distill actionable insights from multiple data sources, particularly social listening tools and performance dashboards

Excellent written and verbal presentation and communication skills

Working knowledge of major LLMs and best practice prompting

Team player who enjoys building solutions and ideas collaboratively

Passionate social native who’s obsessed with cultural trends and movements

Creatively driven with a love for groundbreaking ideas

Entrepreneurial mindset with a focus on delivering tangible results

At the time of this posting, the base salary for this position may range from $102,000.00 to $114,000.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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