Assistant AD or Associate AD, NIL Strategy & AI Analytics

Current UC employees must apply internally via SuccessFactors.

Next Lives at the University of Cincinnati.

Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting. The New York Times has called “the most ambitious campus design program in the country.” UC’s momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co‑op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu.

UC is a mission‑driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success.

About the Department
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student‑athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles. The Cincinnati men’s basketball team is among the 15 winningest programs all‑time, while the football team became the first non‑Power Five program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson and Major League Baseball legend Sandy Koufax are among the several luminaries who have competed as Bearcats. In 2023, the Bearcats entered a new era as a Power Four School when they officially joined the Big 12 Conference, positioning Cincinnati among the nation’s premier athletics programs.

Off the field, UC student‑athletes continue to find success, as well, collectively posting a school‑record 3.52 GPA in the spring of 2025.

Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full‑time staff members, UC Athletics’ mission is to connect our community, enhance our university and impact the lives of student‑athletes as they prepare to change the world on and off the field.

Job Overview
The Assistant / Associate Athletic Director (AD) of NIL Strategy & AI Analytics will be instrumental within the athletic department’s Name, Image, and Likeness (NIL) program. This role uses artificial intelligence and predictive analytics to maximize student‑athlete market value while following all departmental, university, conference, and NCAA policies and regulations. The Assistant / Associate AD oversees the entire NIL lifecycle, from initial valuation and contract negotiation to final compliance fulfillment, while reporting directly to senior athletic administration. The successful candidate will be appointed at the Asst AD or Assoc AD level according to their skills and qualifications.

Essential Functions
NIL Contracts

Evaluate and negotiate NIL licensing agreements for student‑athletes.

Secure optimal financial terms, usage rights, and exclusivity clauses.

Student athlete management – Utilize spreadsheets and software platforms to ensure payments are made on time and budgets are followed.

Communication with agents.

Predictive Analytics & Valuation

Use data models to project market value for student‑athletes.

Analyze audience demographics to identify optimal brand alignment opportunities.

Forecast ROI and analyze past ROI.

AI Integration & Innovation

Implement AI tools to automate talent discovery and brand matching.

Deploy machine learning algorithms to track social media trend velocity.

Utilize AI‑driven sentiment analysis to protect athlete and institutional reputation.

NIL Fulfillment & Compliance

Audit deal deliverables to ensure athletes meet all brand obligations.

Verify compliance with NCAA, state laws, and institutional policies.

Manage institutional disclosure platforms to track and report all transactions.

Leadership

Support the research, development, maintenance, and modification of departmental operating policies and procedures.

May assist in the development and training of staff providing guidance and direction.

May assist with the generation of funding resources.

May act as sport supervisor for designated sports working closely with coaches providing strategic and administrative guidance and support.

May provide direct and/or indirect supervision to exempt and non‑exempt staff (i.e., hiring/firing, performance evaluations, disciplinary action, approve time off, etc.).

Perform related duties based on departmental need. This job description can be changed at any time.

Asst AD – Required Education
Bachelor’s Degree. Nine (9) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.

Asst AD – Required Experience
Five (5) years of experience in athletic administration.

Assoc AD – Required Education
Bachelor’s Degree.

Assoc AD – Required Experience
Seven (7) years of experience in athletic administration.

Additional Qualifications Considered

Degree in Sports Management, Data Science, Business, Law.

Master’s or JD.

Experience in sports agency, collegiate NIL management, sports marketing or other related field.

Proficient with data visualization tools and AI‑driven marketing software.

Physical Requirements/Work Environment

Office environment
o specific unusual physical or environmental demands.

Compensation And Benefits
UC offers an exceptional benefits package designed to support your well‑being, financial security, and work‑life balance (UC Benefits). Eligibility may vary by position and FTE status. Highlights include.

Comprehensive tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.

As a UC employee, you won’t contribute to Social Security (except Medicare). Instead, you’ll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14–18% of your salary based on position.

Generous time‑off policy, including vacation and sick time; 11 paid holidays and additional end‑of‑year paid time off (Winter Season Days); 6 weeks of paid parental leave for new parents.

Competitive salary based on experience.

Comprehensive health coverage (medical, dental, vision, prescription).

Flexible spending accounts & wellness programs.

Professional development & mentorship opportunities.

UC is an E‑Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I‑9 employment verification process.

Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.

REQ: 102928

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