Marketing Coordinator - (Part -Time)

Job Description
The City of Roanoke is seeking a creative, strategic, and detail-oriented Marketing Coordinator to support PARK Roanoke, the city’s parking authority. The position is responsible for planning, coordinating, and implementing marketing, branding, and outreach initiatives that promote PARK Roanoke’s services, programs, facilities, and customer‑focused initiatives. The coordinator develops and distributes print and digital marketing materials, manages content across multiple platforms, evaluates marketing effectiveness, and supports public engagement efforts to enhance awareness, compliance, and customer satisfaction. The role works collaboratively with internal departments, vendors, and community partners to ensure consistent messaging and alignment with City branding standards.

Equal Employment Opportunity/AA/M/F/Disability Employer.

This is a non‑exempt position.

Responsibilities
Marketing & Communications:

Coordinate and implement marketing and publicity efforts for PARK Roanoke programs, facilities, projects, and initiatives.

Develop, design, and distribute marketing materials including brochures, flyers, signage, banners, advertisements, newsletters, and digital content.

Maintain and update PARK Roanoke’s website and digital platforms to ensure accurate, timely, and customer‑friendly information.

Support branding consistency across all PARK Roanoke communications in alignment with City standards.

Campaign Development & Evaluation:

Collaborate with PARK Roanoke leadership and staff to develop targeted marketing strategies for parking programs, enforcement changes, customer service initiatives, and capital projects.

Evaluate the effectiveness of marketing campaigns and outreach efforts; track metrics and recommend improvements.

Monitor marketing trends and assess their impact on public engagement and service delivery.

Budget, Contracts & Resources:

Assist with developing and monitoring the marketing budget for PARK Roanoke.

Coordinate procurement of marketing‑related supplies and services, including working with vendors and obtaining quotes or bids as required.

Assist with preparation and administration of marketing‑related contracts and agreements.

Public & Stakeholder Engagement:

Respond orally and in writing to inquiries from the public, businesses, and stakeholders regarding PARK Roanoke services and initiatives.

Support outreach efforts with downtown partners, businesses, event organizers, and community organizations.

Represent PARK Roanoke on committees, advisory groups, or at community events as assigned.

Visit businesses located in the Downtown Business District on a weekly basis to establish best parking options for customers and employees.

Facilitate the recommendations of the current and any upcoming parking studies.

Administrative & Support Functions:

Develop and recommend marketing‑related policies, procedures, and standards; ensure compliance with City guidelines.

Coordinate supply and equipment needs related to marketing activities.

Assist with special projects and perform other related duties as assigned.

Supervisory Responsibilities:

May supervise seasonal, temporary employees, interns, or volunteers involved in marketing or outreach activities.

Typical Qualifications

Knowledge of marketing principles, branding, public relations, and outreach strategies.

Ability to plan, design, and evaluate marketing campaigns across print and digital platforms.

Strong written and verbal communication skills.

Proficiency in desktop publishing, graphic design, and content management systems.

Ability to manage multiple projects, meet deadlines, and work collaboratively with diverse stakeholders.

Strong customer service orientation and problem‑solving skills.

Minimum Qualifications

Bachelor’s degree in marketing, communications, journalism, public relations, or a related field.

Two to five years of progressively responsible experience in marketing, communications, or public outreach; or an equivalent combination of education and experience.

Proficiency with desktop publishing and graphic design software (e.g., Adobe InDesign).

Preferred Qualifications

Experience in public sector, transportation, parking, or municipal services marketing.

Experience managing websites, social media, and digital engagement platforms.

Knowledge of accessibility, public information standards, or government branding requirements.

Certificates, Licenses, and Registrations

Valid driver’s license issued by the Commonwealth of Virginia, or ability to obtain one upon employment.

Supplemental Information
Language Skills

Ability to read, analyze, and interpret journals, reports, and documents.

Ability to respond to inquiries orally and in writing.

Ability to prepare and present news releases.

Ability to effectively present information to management and public groups.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions.

Ability to interpret an extensive variety of technical instructions and mathematical or diagrammatic representations and deal with several abstract and concrete variables.

Physical Demands

Regularly required to talk or hear; frequently to walk and sit; occasionally to stand, use hands, and reach with hands and arms.

Must frequently lift and/or move up to 10 pounds and occasionally up to 25 pounds.

Specific vision abilities required include ability to adjust focus and identify and distinguish colors.

Work Environment

Moderate noise level.

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