About Buttermilk
Buttermilk is a creative agency shaping the future of the creator economy. We deliver work that’s as culturally sharp as it is commercially impactful, partnering with the world’s most recognisable brands to drive real results and real connection. We celebrate individuality, move with intent, and support ambitious growth without compromising wellbeing.
Department
Creator Services
Our Values
- Celebrate what makes us weird, with care for others
- Build on intent, not impulse
- Fail fast, learn faster
- Be supported by systems, not limited by them
- Be ambitious, pursue it healthily
Role Overview
The Creator Director – Uber US is a senior leadership role responsible for the end‑to‑end creator and content excellence across the Uber US account. This is not a day‑to‑day campaign execution role; it is a strategic leadership position focused on raising standards, improving commercial outcomes, strengthening agent relationships, and building a highly capable, future‑proof creator team dedicated to Uber US.
This Role Owns
- Quality and consistency of all creator output
- Negotiation strategy and commercial frameworks
- Talent and agent relationship development
- Team training across the full lifecycle of creator management (communications, negotiations, contracting, delivery)
Decision‑Making Authority
- Creator selection standards and approval frameworks
- Content quality benchmarks and creative expectations
- Negotiation strategy, rate guidance and value‑add structures
- Escalation and resolution of senior talent or agent issues
- Contracting frameworks and talent agreement best practices
- Development of preferred talent and agency partnerships
For decisions with broader financial or reputational implications, final sign‑off may sit with the Head of Creator Services and/or Managing Director. The Creator Director is responsible for leading recommendations and implementation.
Key Responsibilities
Creator & Content Quality Ownership (Uber US)
- Act as the quality gatekeeper for all creator work across Uber US.
- Define and evolve creator selection criteria aligned to Uber’s brand positioning, audience and performance goals.
- Set clear benchmarks for content excellence across platforms (TikTok, Instagram, YouTube, etc.).
- Ensure consistency across all program types: always‑on, seasonal campaigns, cultural moments, product launches and ambassador programs.
- Partner closely with Strategy, Campaign and Client Services to ensure creator output delivers against Uber’s commercial and brand objectives.
- Conduct regular audits of creator output and feedback loops to elevate standards.
End‑to‑End Creator Management Training & Capability Building
- Own the upskilling of the Uber‑dedicated Creator Services team across the full creator lifecycle.
- Design and deliver structured training covering creator sourcing, vetting, communications, agent negotiations, commercial value‑add, contracting, timeline and delivery management, and escalation handling.
- Embed consistent best practices in outreach templates, negotiation playbooks, contract briefing processes, internal handovers and documentation.
- Ensure every team member can confidently manage creators from first outreach through to final payment and post‑campaign relationship management.
Negotiation Strategy & Talent Partnerships
- Lead high‑value negotiations with top‑tier creators and talent agents.
- Develop scalable rate guidance and negotiation guardrails tailored to Uber US.
- Build long‑term talent frameworks and preferred partnership structures.
- Identify opportunities for annualised agreements, ambassador retainers or priority access partnerships.
- Establish strong relationships with leading talent agencies representing priority cultural voices.
- Create negotiation playbooks that maximise commercial efficiency, added value, exclusivity advantages and long‑term partnership leverage.
Strategic Optimisation & Cross‑Functional Initiatives
- Partner closely with Client Services, Strategy, Campaigns, Legal and Finance to ensure seamless creator execution.
- Identify workflow inefficiencies and improve creator‑related processes across the account.
- Align creator timelines, contracting and negotiations with campaign velocity.
- Act as the senior creator voice in Uber status meetings where required.
- Contribute to forward‑planning conversations around innovation, platform evolution and cultural opportunities.
- Continuously refine the Uber creator model to improve performance, efficiency and cultural impact.
- Contribute to thought leadership around creator management excellence.
- Identify innovation opportunities in creator contracting models, performance structures or hybrid media partnerships.
Core Competencies
- Timeline and target setting with realistic negotiation and contracting windows.
- Client relationship leadership and strategic advisory.
- Commercial and margin oversight with rate benchmarking and guardrails.
- Team leadership and talent development for mid‑level and senior managers.
- Operational excellence and process innovation across creator workflows.
- Campaign management and process optimisation ensuring integration with campaign delivery teams.
- Data‑driven performance insight to refine talent strategy.
- Creator selection, relationships and negotiation standards building and maintenance.
Success Metrics
- Consistent improvement in creator and content quality across Uber US.
- Reduced creator‑related delivery issues and escalations.
- Stronger negotiation outcomes and commercial efficiencies.
- Development of scalable negotiation and contracting frameworks.
- Increased team capability and confidence in end‑to‑end creator management.
- Positive feedback from Uber stakeholders and internal leadership.
- Strengthened long‑term talent and agency partnerships.
- Clear elevation of Buttermilk’s creator standard on Uber’s most important account.
Required Experience & Skills
- 6+ years experience in influencer or creator marketing.
- Proven experience leading managers within an agency environment.
- Strong background in talent negotiations and agent relationship management, including celebrity and VIP partnerships.
- Experience partnering closely with client‑facing and delivery teams.
- US market experience.
What We Offer
- Medical Insurance
- Hybrid Working
- $200 Home Office Setup Budget
- Birthday Leave
- Learning & Development Budget
- Friday 2PM Finish