Field Marketing Manager (Hybrid with Travel Position)

Field Marketing Manager (Hybrid with Travel Position)
Requisition #: 661241

Location: Gaithersburg, MD, US, 20877

Aramark SeniorLIFE+ at Asbury Communities is currently seeking a Field Marketing Manager. This role is responsible for planning, executing, and supporting local marketing initiatives that drive awareness, engagement, and client acquisition for senior care services. The position offers a hybrid, travel‑based role partnering with operational leaders, community teams, referral sources, and clients to ensure consistent brand presentation and measurable marketing results.

Compensation Data
Salary: $75,000.00 to $80,000.00 (annual).

Benefits
Aramark offers a comprehensive benefit program that may include medical, dental, vision, retirement, paid leave, and other benefits. Additional benefits are determined by location and applicable laws.

Job Responsibilities
Field Marketing & Brand Execution

Implement regional and local marketing strategies that align with company objectives.

Conduct regular field visits to support location teams and maintain marketing standards.

Monitor brand compliance, signage, collateral, and community marketing displays.

Provide on‑site support for new community launches, rebranding initiatives, and special projects.

Merchandising & Visual Marketing

Develop and maintain merchandising standards across assigned locations.

Coordinate and distribute marketing materials, promotional displays, and branded merchandise.

Evaluate and optimize in‑location marketing presentations.

Ensure marketing assets are current and aligned with company branding guidelines.

Holiday & Event Promotions

Plan and execute seasonal, holiday, grand opening, appreciation, and community engagement events.

Collaborate with operations teams to create meaningful resident, family, and referral partner experiences.

Coordinate event logistics, vendor relationships, promotional materials, budgets, and timelines.

Measure event effectiveness and provide post‑event analysis and recommendations.

Data Analysis & Performance Tracking

Track marketing KPIs, lead generation, event performance, referral activity, and campaign effectiveness.

Analyze trends and identify opportunities to improve outreach and marketing ROI.

Maintain accurate reporting dashboards and present insights to leadership teams.

Utilize CRM and marketing systems to document activities and measure outcomes.

Client & Business Development Presentations

Create professional presentations for prospective clients, referral partners, community organizations, and stakeholders.

Represent the organization at trade shows, networking events, healthcare conferences, and community meetings.

Deliver compelling presentations highlighting company services, value propositions, and success stories.

Support client acquisition and retention efforts through relationship‑building and strategic communication.

Operational & Field Support

Act as a marketing resource and consultant for community and operational leaders.

Train local teams on marketing best practices and brand standards.

Assist locations with local outreach strategies, referral development initiatives, and community partnerships.

Provide rapid‑response support for priority business needs and special projects.

Qualifications
Required

Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or related field.

5+ years of marketing, field marketing, community outreach, or business development experience.

Experience managing events, promotions, merchandising, and multi‑site marketing initiatives.

Strong presentation, communication, and relationship‑building skills.

Proficiency with Microsoft Office Suite, CRM platforms, and marketing analytics tools.

Demonstrated ability to analyze data and convert insights into actionable strategies.

Valid driver's license and ability to travel extensively within assigned territory.

Preferred

Experience in senior care, healthcare, assisted living, or related industries.

Experience supporting multiple locations or territories.

Background in community relations and referral source development.

Travel Requirements

Hybrid with frequent regional site visits; travel 50–75%+ within assigned region.

Ability to work flexible hours, including occasional evenings and weekends.

Overnight travel as needed to support multiple markets and initiatives.

Physical Requirements

Ability to transport marketing materials and event supplies up to 25 pounds.

Ability to stand for extended periods during events and presentations.

Frequent driving and travel between locations.

Competencies

Strategic thinking and execution

Event planning and project management

Data‑driven decision making

Presentation and public speaking skills

Relationship management

Attention to detail

Adaptability and problem solving

Self‑motivation and organizational skills

Position Goal
Drive occupancy, client growth, community engagement, and brand awareness through exceptional field marketing execution, event promotion, merchandising excellence, data‑driven decision making, and strong partnership with operational teams.

Equal Employment Opportunity
Aramark is an equal‑employment‑opportunity employer and complies with applicable employment laws. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status, or other characteristics protected by law.

Fair Chance
Qualified applicants with arrest or conviction records will be considered in accordance with applicable Fair Chance Ordinances and Acts.

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