Brand Manager

Job Summary
The Brand Manager is a member of Truth Initiative’s Marketing Department, a team which directs all marketing initiatives for the organization and EX Program – our industry leading resource that helps people quit nicotine addiction. The Brand Manager will play a key role in executing digital and social campaigns for EX Program, particularly in the influencer and partnerships space. EX Program’s collective of “quitting influencers” ranges from micro to mega/VIP talent, all of whom create content with the purpose of encouraging others to quit nicotine. The ideal candidate for this role is highly organized, in tune with youth and young adult culture, and can quickly adapt to performance analysis and insights.

Duties / Responsibilities

Represent Truth Initiative organization and EX Program brand with external partners, including agency partners, talent, clients, etc.

Manage production of influencer and partner organic and advertising content from brief to delivery, sharply maintaining internal project management systems and media trackers

Work closely with internal and external creative teams to produce frequent and ongoing custom ad cutdowns

Work closely with analytics to translate performance data into insights and then action

Monitor evolving social and influencer landscape, periodically recommending new marketing strategies and tactics

Manage cross-team collaboration internally with communications, PR, research, legal, and policy teams

Required Qualifications

Bachelor’s degree with 4-6 years of experience in brand marketing, including digital and social

Track record of successful contribution to modern media campaigns

Direct experience in youth or young adult marketing a plus

Competency in project management tools such as Monday.com and Basecamp

Strong personable skills as a brand ambassador

Proactive, confident leader

Comfortable in a fast‑paced, data and results‑driven environment

Highly tuned‑in to youth culture and social media

(Not required, but preferred) Experience working with influencers and/or creators

Additional Information
This position is based in Washington, D.C. with a hybrid work schedule of three days in the office and two telework days.

Compensation Package
The salary range for this role is starting at $83,000-$90,000 per year on a national basis. Individual pay decisions are based on a number of factors, including but not limited to qualifications for the role, relevant work experience, skill set, internal equity, location, and certifications, consistent with applicable law. Salary is just one part of our total rewards package which additionally includes performance bonus for eligible roles, and competitive benefits.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability.

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