Marketing Coordinator - New Mexico Institute of Mining and Technology

Job Description
The Marketing & Graphic Design Coordinator is responsible for assisting management with administrative tasks including, but not limited to, ordering, data entry, filing, etc. The Marketing & Graphic Design Coordinator will be required to work well with customers, visitors, and employees in a professional and cheerful manner. Essential functions and responsibilities of the position may vary by Aramark location based on client requirements and business needs

Job Responsibilities
Graphic Design & Creative Production

Design branded marketing materials including social media graphics, flyers, brochures, email templates, and digital ads

Create and maintain visual assets aligned with brand guidelines (logos, color palettes, typography)

Edit photos and videos for marketing use, including short-form content for social platforms

Collaborate with leadership to conceptualize and execute creative campaigns

Content Creation & Management

Develop engaging written and visual content tailored to target audiences

Maintain a content calendar and ensure consistent posting cadence

Monitor engagement (comments, messages, reviews) and **escalate** or respond as appropriate

Capture and curate content (photos/videos) for real-time and scheduled use

Administrative Support (Marketing‑Focused)

Coordinate meetings, campaigns, and marketing events including logistics and materials preparation

Maintain organized digital asset libraries (graphics, templates, brand files)

Assist with vendor coordination (printing, advertising, promotional materials)

Prepare reports, presentations, and internal communications related to marketing initiatives

Analytics & Reporting

Track KPIs such as engagement rates, reach, conversions, and campaign ROI

Generate weekly/monthly performance reports with insights and improvement strategies

Monitor trends and competitor activity to inform marketing direction

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

Basic knowledge of SEO and keyword optimization

Experience with paid ads (Meta Ads Manager, Google Ads)

Familiarity with video editing tools (CapCut, Adobe Premiere Pro)

Photography or branding experience

Demonstrates interpersonal and communication skills, both verbal and written

Demonstrates strong interpersonal skills, accuracy, and attention to detail

Requires frequent performance of repetitive motions with hands and/or arms

Prior administrative experience preferred

The ideal candidate will have a solid understanding of Microsoft applications, including but not limited to: Outlook, Word, PowerPoint, and Excel

Minimum / Required

High school diploma or equivalent

1–3 years of experience in marketing, graphic design, administrative coordination, or related field

Proficiency in design and marketing tools such as Canva, Adobe Photoshop, and Adobe Illustrator

Experience managing content on platforms like Instagram and Facebook

Strong organizational and administrative skills with the ability to manage multiple priorities

Portfolio demonstrating graphic design and/or social media work

Experience with short‑form video editing (Reels, TikTok)

Basic photography or content capture skills

Ability to maintain brand consistency across multiple platforms

Highly Valued

Portfolio demonstrating graphic design and/or social media work

Experience with short‑form video editing (Reels, TikTok)

Basic photography or content capture skills

Ability to maintain brand consistency across multiple platforms

Certifications in Adobe Creative Suite, digital marketing, or social media management

We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

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