Vice President of Marketing

Vice President Of MarketingValitana is seeking a Vice President of Marketing to define and lead the next chapter of our marketing function. As Valitana scales its institutional client base and expands its product footprint across the structured credit ecosystem, this leader will own the marketing vision, strategy, and execution end-to-end. The VP of Marketing will set the strategic direction for brand, demand generation, events, content, and product marketing, while building the frameworks, processes, and team needed to support sustained growth. This is a role for a marketing leader who can operate at both altitudes: shaping long-term strategy and category positioning at the executive level, and rolling up their sleeves to drive campaigns, content, and pipeline alongside the team. The VP will manage Valitana's current marketing team and will be responsible for evolving the team structure as the function matures. The individual in this role will partner closely with Executive Leadership, Sales, Product, and Client Success to align marketing investment with revenue outcomes.ResponsibilitiesDefine Valitana's marketing vision, narrative, and category positioning across the credit and asset management ecosystemBuild the multi-year marketing strategy and annual operating plan, including budget allocation across brand, demand, events, content, and product marketingEstablish the frameworks, KPIs, and measurement systems that connect marketing activity to pipeline, revenue, and client retentionPartner with the executive team on go-to-market strategy for new products, segments, and geographiesSharpen Valitana's brand voice, visual identity, and market narrative to differentiate in a competitive FinTech landscapeBuild Valitana's thought leadership presence across owned, earned, and paid channels

including executive visibility, industry research, and analyst relationsOwn messaging architecture and ensure consistency across all client-facing touchpointsDesign and scale the demand generation engine, including paid media, ABM, email, and inbound programs that drive qualified pipelinePartner with Sales leadership to set pipeline targets, define lead handoff and qualification criteria, and operate against shared revenue goalsBuild the marketing operations and analytics foundation

attribution, reporting, and tech stack

to enable data-driven decisionsSet the strategy for Valitana's industry presence at conferences such as Creditflux, Opal, IMN, and ABS East, as well as proprietary client events and webinarsEvolve the events program from logistics execution to a strategic pipeline and brand-building leverLead product marketing strategy, including positioning, launches, competitive intelligence, and sales enablementBuild a content strategy and editorial calendar that supports buyer journeys across CLO investors, managers, hedge funds, asset managers, and other client segmentsLead, develop, and grow the marketing team, beginning with the current Marketing Associate, Graphic Designer, and open Content Creator roleBuild the org design and hiring plan for the next phase of growth, identifying where to invest in specialists vs. generalistsEstablish team rituals, performance standards, and a culture of accountability, creativity, and craftQualifications8+ years of B2B marketing experience, with a meaningful portion spent at SaaS or FinTech companies serving institutional or enterprise audiencesDemonstrated track record building and leading marketing functions

including strategy, demand generation, brand, events, and product marketing

at a high-growth companyPrior leadership experience, including hiring, developing, and structuring marketing teamsPlayer-coach orientation: comfortable setting strategy at the executive level and equally comfortable executing campaigns, writing briefs, and getting into the details when neededStrong commercial instincts and a proven ability to operate against pipeline and revenue targets in close partnership with SalesSophisticated understanding of marketing operations, attribution, and the modern marketing tech stack (Salesforce, marketing automation, ABM, paid media platforms, analytics)Excellent written and verbal communication skills, with the ability to shape and tell a compelling category narrativeExperience marketing to financial services, credit markets, or institutional investor audiences strongly preferredComfortable operating in a fast-paced, ambiguous environment and translating ambiguity into structureWhat We OfferCompensation for this role will be $140,000 to $170,000. Valitana offers a competitive compensation package which includes base salary and performance-driven bonus. Employees also receive a comprehensive benefits package that includes an employer-matched retirement plan, healthcare with medical, dental, vision, telemedicine, and PTO. Employees in this role will work in the office Mondays through Wednesdays with the flexibility to work remotely Thursdays and Fridays. Valitana is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.