TouchCare is a healthcare concierge service dedicated to simplifying the complexities of health insurance and the healthcare system. By assigning each member a personal assistant, TouchCare helps resolve billing issues, coordinate with providers, and save individuals time and money. Committed to providing a healthier understanding of healthcare, TouchCare makes navigating healthcare more convenient and stress-free for its users.
The Role
TouchCare is seeking a Vice President of Marketing to build, lead, and scale a high-performing marketing function that drives predictable growth.
This role will partner directly with the executive team to evolve into a structured, marketing-driven growth engine. The marketing team is currently made up of a creative and brand leader, a content writer, and an events manager. You will own the full funnel—from demand through pipeline and engagement—and operate as a true business partner to sales and leadership.
This is a hands‑on builder role. We’re looking for someone who is equally comfortable setting strategy and executing, thrives in fast-paced environments, and is energized by building from the ground up.
What You’ll Do
Build & Scale the Growth Engine
- Design and execute a full‑funnel B2B growth strategy across demand generation and lifecycle marketing
- Own marketing‑sourced pipeline and revenue targets
- Establish clear KPIs, reporting, and operating cadence across the funnel
- Partner with Sales to ensure alignment on pipeline generation and conversion
Own Go‑To‑Market
- Translate complex healthcare navigation solutions into clear, differentiated, and compelling messaging
- Develop verticalized GTM strategies across employer and broker segments
- Partner with Design, Product, and Sales to launch and commercialize new offerings
Drive Member Engagement & Retention
- Build strategies that drive activation, engagement, and retention in a B2B2C model
- Ensure continuity from employer sale → member experience
- Partner with Client Success and Operations to optimize engagement and utilization
Elevate Brand Reputation & Content
- Establish TouchCare as a category leader in HealthTech and benefits navigation
- Build a content engine that supports demand generation, brand authority, and sales enablement
- Ensure consistency of voice, positioning, and storytelling across all channels
Build & Lead the Team
- Build, mentor, and scale a team across Content and Design
- Operate as a player‑coach, stepping in where needed to drive execution
- Drive cross‑functional alignment across Sales, Product, Client Success, and Leadership
What You Bring
- 10+ years of marketing leadership experience in high‑growth or VC‑backed environments
- Proven track record building marketing functions from early‑stage to scalable growth engines
- Experience transitioning from sales rep‑led sales to structured, repeatable systems powered by marketing efforts
- Deep expertise in:
- Demand generation and pipeline ownership
- Product marketing and commercialization
- Customer/member engagement and lifecycle marketing
- Experience in broker or employer channels (strongly preferred)
- Hands‑on experience with modern GTM tech stacks (Salesforce, Mailchimp, Heymarket, AI tools, etc.)
Core Competencies
- Builder Mentality: Bias for action; thrives in ambiguity and builds from zero
- Data‑Driven Operator: Connects marketing and sales into one growth system
- Ownership Mindset: Takes accountability for results and drives solutions
- Player‑Coach Leadership: Balances strategy with hands‑on execution
What We Offer
- Competitive base salary commensurate with experience
- Opportunity to build and shape company culture from day one
- Direct impact on improving financial wellness for thousands of employees
- Flexible benefits package
Why Join Us?
- Impactful Growth: Lead the expansion of specialized services that provide critical support to members during complex life events.
- Collaborative Environment: Work closely with a supportive team across Sales, Client Success, Product, and Marketing.
- Strategic Leadership: Shape the go‑to‑market strategy and future evolution of TouchCare’s specialized portfolio.
Location: This position will be in‑person, 5 days a week in the Stamford office.
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