Vice President of Marketing

TouchCare is a healthcare concierge service dedicated to simplifying the complexities of health insurance and the healthcare system. By assigning each member a personal assistant, TouchCare helps resolve billing issues, coordinate with providers, and save individuals time and money. Committed to providing a healthier understanding of healthcare, TouchCare makes navigating healthcare more convenient and stress-free for its users.
The Role
TouchCare is seeking a Vice President of Marketing to build, lead, and scale a high-performing marketing function that drives predictable growth.
This role will partner directly with the executive team to evolve into a structured, marketing-driven growth engine. The marketing team is currently made up of a creative and brand leader, a content writer, and an events manager. You will own the full funnel—from demand through pipeline and engagement—and operate as a true business partner to sales and leadership.
This is a hands‑on builder role. We’re looking for someone who is equally comfortable setting strategy and executing, thrives in fast-paced environments, and is energized by building from the ground up.
What You’ll Do
Build & Scale the Growth Engine

Design and execute a full‑funnel B2B growth strategy across demand generation and lifecycle marketing
Own marketing‑sourced pipeline and revenue targets
Establish clear KPIs, reporting, and operating cadence across the funnel
Partner with Sales to ensure alignment on pipeline generation and conversion

Own Go‑To‑Market

Translate complex healthcare navigation solutions into clear, differentiated, and compelling messaging
Develop verticalized GTM strategies across employer and broker segments
Partner with Design, Product, and Sales to launch and commercialize new offerings

Drive Member Engagement & Retention

Build strategies that drive activation, engagement, and retention in a B2B2C model
Ensure continuity from employer sale → member experience
Partner with Client Success and Operations to optimize engagement and utilization

Elevate Brand Reputation & Content

Establish TouchCare as a category leader in HealthTech and benefits navigation
Build a content engine that supports demand generation, brand authority, and sales enablement
Ensure consistency of voice, positioning, and storytelling across all channels

Build & Lead the Team

Build, mentor, and scale a team across Content and Design
Operate as a player‑coach, stepping in where needed to drive execution
Drive cross‑functional alignment across Sales, Product, Client Success, and Leadership

What You Bring

10+ years of marketing leadership experience in high‑growth or VC‑backed environments
Proven track record building marketing functions from early‑stage to scalable growth engines
Experience transitioning from sales rep‑led sales to structured, repeatable systems powered by marketing efforts
Deep expertise in:
Demand generation and pipeline ownership
Product marketing and commercialization
Customer/member engagement and lifecycle marketing
Experience in broker or employer channels (strongly preferred)
Hands‑on experience with modern GTM tech stacks (Salesforce, Mailchimp, Heymarket, AI tools, etc.)

Core Competencies

Builder Mentality: Bias for action; thrives in ambiguity and builds from zero
Data‑Driven Operator: Connects marketing and sales into one growth system
Ownership Mindset: Takes accountability for results and drives solutions
Player‑Coach Leadership: Balances strategy with hands‑on execution

What We Offer

Competitive base salary commensurate with experience
Opportunity to build and shape company culture from day one
Direct impact on improving financial wellness for thousands of employees
Flexible benefits package

Why Join Us?

Impactful Growth: Lead the expansion of specialized services that provide critical support to members during complex life events.
Collaborative Environment: Work closely with a supportive team across Sales, Client Success, Product, and Marketing.
Strategic Leadership: Shape the go‑to‑market strategy and future evolution of TouchCare’s specialized portfolio.

Location: This position will be in‑person, 5 days a week in the Stamford office.
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