Social Media Manager

Job Details: Location: Mid States Distributing LLC, Fort Worth, TX 76137 | Position: Full‑time | Education: 4‑Year Degree | Travel: Up to 25%.
Position Overview

The ideal candidate brings a strong command of platform‑specific content strategy, a sharp eye for brand storytelling, and the ability to work cross‑functionally with Brand Managers, Creative Services, and agency partners without requiring constant direction. This mid‑level role requires a confident social media professional capable of owning the full content lifecycle—strategy, planning, creation, publishing, community management, and performance reporting—across 20+ brands, actively supporting 6‑8 priority brands at any given time.
Key Responsibilities

Serve as the primary point of contact for social media execution between Mid‑States private brands, internal stakeholders, and agency partners.
Develop and maintain social media strategies and content calendars for assigned private brands.
Create, schedule, publish, and monitor content across platforms including Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn, and emerging channels.
Partner with Brand Managers to align social media plans with product launches, seasonal campaigns, promotions, and broader marketing initiatives.
Write social media copy that reflects each brand’s unique voice, positioning, and target audience.
Coordinate with Creative Services to develop visual assets, videos, animations, photography requests, and other content needs.
Produce basic social media assets using tools such as Adobe Creative Cloud, Canva, or similar.
Monitor brand accounts and manage community engagement by responding to comments, direct messages, and customer inquiries promptly and professionally.
Escalate customer service issues, product concerns, and reputation management situations to appropriate internal teams.
Identify opportunities to engage with relevant influencers, creators, ambassadors, and industry communities.
Track social media trends, platform updates, and emerging best practices to improve performance and identify new opportunities.
Analyze and report on social media performance, audience growth, engagement metrics, website traffic, and campaign effectiveness.
Provide recommendations for content optimization based on platform insights and performance data.
Collaborate with external agency partners by providing content requirements, campaign support, brand guidance, and creative assets for paid social initiatives.
Assist with photo shoots, video production projects, product launches, trade shows, and brand events by capturing and creating social‑first content.
Maintain brand consistency across all social channels while adapting messaging to fit each platform and audience.
Minimum Qualifications, Skills, and Experience

Bachelor’s degree in marketing, communications, digital media, journalism, or a related field (preferred but not required).
4–6 years of professional social media management experience in‑house or at an agency, with a track record of independently owning strategy and execution across multiple platforms and brands.
Demonstrated ability to manage multiple brands or accounts simultaneously with strong organizational systems and minimal oversight.
Deep platform fluency across Facebook, Instagram, TikTok, Pinterest, YouTube, and LinkedIn, including native tools, algorithms, and content best practices.
Proven copywriting ability with the range to adapt tone and voice across distinct brand identities.
Experience creating and producing social content using tools such as Adobe Creative Cloud, Canva, CapCut, or equivalent platforms.
Strong analytical skills with hands‑on experience using platform analytics tools (Meta Business Suite, TikTok Analytics, Pinterest Analytics, etc.) and the ability to translate data into actionable recommendations.
Experience coordinating with or managing agency relationships, including briefing, feedback, and asset delivery.
Highly organized, deadline‑driven, and capable of managing competing brand priorities in a fast‑paced environment.
Collaborative and proactive communicator who keeps internal stakeholders informed without requiring constant check‑ins.
Self‑directed with strong professional judgment, comfortable making content decisions independently and escalating only when necessary.
Experience with community management and brand reputation monitoring.
Familiarity with paid social strategy and the ability to support agency partners with content and creative assets for paid campaigns.
Retail, consumer goods, farm & ranch, outdoor, or private brand experience is a plus, but not required.
Travel

Some travel may be involved, including attendance at photo shoots, trade shows, and brand events.
Additional Information

Reasonable accommodations may be provided to individuals with disabilities to perform the essential functions of this position.

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