Email Strategist

Job Description

This role is responsible for the development and implementation of email marketing programs and strategies to support business line goals. The position includes email campaign strategy, audience segmentation, content optimization, testing, and performance analysis. Responsibilities involve delivering measurable, customer‑centric email programs to maximize customer growth, retention, engagement, and overall business outcomes. The candidate evaluates and measures campaign results to optimize performance and investment, works closely with Email Campaign Managers, Product Marketers, agencies, and cross‑functional teams to develop and execute branded, compliant communications aligned with business objectives, collaborates with internal partners to ensure all programs comply with applicable laws and bank policies, facilitates ongoing strategy discussions with business stakeholders to identify opportunities for continuous improvement, and provides consultation on campaign strategy, test plans, campaign performance analysis, and actionable recommendations.
Responsibilities

Develop and implement email marketing programs and strategies supporting business line goals.
Plan and execute email campaign strategy, audience segmentation, content optimization, testing, and performance analysis.
Deliver measurable, customer‑centric email programs that maximize growth, retention, engagement, and business outcomes.
Evaluate and measure campaign results to optimize performance and investment.
Collaborate with Email Campaign Managers, Product Marketers, agencies, and cross‑functional teams to develop branded, compliant communications aligned with business objectives.
Ensure all email marketing programs comply with applicable laws, regulations, and bank policies.
Facilitate strategy discussions with business stakeholders to identify improvement opportunities across email communications.
Consult on campaign strategy, develop and evaluate test plans, analyze performance data, and deliver actionable recommendations to achieve business line goals and improve customer experience.
Basic Qualifications

Bachelor's degree or equivalent work experience.
Minimum six years of related experience in marketing and marketing strategy with proven ability to deliver results.
Preferred Qualifications

3–5 years of experience in email marketing, lifecycle marketing, or customer communications strategy.
Strong organizational, interpersonal and team‑building skills.
Experience developing and executing email marketing strategies that drive customer engagement and business outcomes.
Strong understanding of email best practices, including deliverability, content optimization, segmentation, personalization, and customer journey design.
Experience designing A/B and multivariate tests, evaluating results, and translating insights into actionable recommendations.
Proven ability to analyze campaign performance data and communicate findings to both technical and non‑technical stakeholders.
Experience partnering with multiple business lines and influencing stakeholders through strategic consultation and recommendations.
Strong knowledge of email accessibility standards and best practices.
Excellent presentation, communication, and relationship‑management skills.
Experience working within a regulated industry (e.g., financial services, banking, insurance, healthcare, telecommunications) with an understanding of compliance and risk considerations related to customer communications.
Additional Skills

Experience with Enterprise Marketing Automation Platforms such as Salesforce Marketing Cloud, Adobe Campaign, Marketo, or similar platforms.
Experience developing customer lifecycles, nurture, or retention strategies.
Knowledge of customer experience (CX) principles and journey mapping methodologies.
Familiarity creating governance frameworks, best‑practice standards, and educational programs for marketing teams.
Understanding of email performance metrics, attribution methodologies, and testing frameworks.
Location Expectations

This role is hybrid. Team members in a hybrid role typically spend three days a week at the listed U.S. Bank location(s) and have flexibility on their work location for the other working days.
Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short‑term and long‑term disability
Pregnancy disability and parental leave
401(k) and employer‑funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO and Legal Information

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, and other factors protected under applicable law.
U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all U.S. facilities and certain territories. The program is an Internet‑based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.
Applicants must be able to comply with U.S. Bank policies and procedures, including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

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