In this role, you will develop and execute go‑to‑market (GTM) strategies for data and analytics SaaS solutions within the healthcare industry. As a highly skilled, strategic individual contributor, you will translate market insights and product capabilities into clear, compelling messaging that drives awareness, adoption, and revenue growth.
Responsibilities
- Develop and execute go‑to‑market strategies for product and feature launches, including segmentation, messaging, enablement, and campaign support.
- Manage end‑to‑end product launches, including internal alignment, readiness planning, and post‑launch performance tracking.
- Create and maintain positioning frameworks, value propositions, and persona‑based messaging for products and solutions.
- Conduct and synthesize market research, client insights, and competitive intelligence to inform product strategy and roadmap.
- Partner with sales enablement teams to develop training materials, talk tracks, battle cards, and objection‑handling resources.
- Collaborate with marketing teams to align campaigns, content, and thought leadership with product messaging and target client segments.
- Coordinate cross‑functional stakeholders across product, sales, and marketing to align priorities and execute strategic initiatives.
- Manage competing priorities and translate strategic objectives into actionable plans.
- Define and track key product marketing metrics, including content utilization, sales engagement, pipeline impact, and win/loss insights.
- Analyze performance data to assess effectiveness and continuously improve go‑to‑market execution.
Qualifications
- Relevant degree in Marketing, Business, Healthcare Administration, or a related field preferred; MBA or other relevant advanced degree preferred.
- 5 or more years of relevant experience required.
- Experience in product marketing within enterprise SaaS environments, including data, analytics platforms, and AI‑driven solutions required.
- Experience developing and executing go‑to‑market strategies that drive measurable business results.
- Foundational understanding of enterprise sales cycles and complex buying processes.
- Strong analytical skills with the ability to use data to drive decision‑making.
- Strong storytelling, positioning, messaging, and communication skills with the ability to influence senior leaders and client stakeholders.
- Ability to collaborate effectively across cross‑functional teams, influence without authority, and manage multiple priorities in a fast‑paced environment.
- Ability to think strategically and creatively in a fast‑paced, collaborative environment.
- Healthcare industry experience preferred.
- Willingness to travel.
Compensation and Benefits
Career Framework: Professional - Senior Associate (P3)
Estimated Hiring Range: $88,900.00 to $155,500.00. This position is also incentive eligible. Vizient has a comprehensive benefits plan! Please view our benefits here: