Founded in 2007, GIBBON is the world leader in slackline products and innovation. From Super Bowl halftime shows to Cirque du Soleil performances, GIBBON’s products have helped produce some of the best balance athletes in the world. GIBBON North America holds the exclusive license to sell GIBBON products throughout North America, the UK, Ireland, Spain, Portugal, Brazil, Australia, New Zealand and Korea. Our company has been growing exponentially since launching the GIBBON SlackBoard , the most dynamic and versatile balance training tool on the market.
SlackBoard sales in 2025 more than doubled to $37 million, up from $14 million in 2024. We have sold more than 300,000 SlackBoards since 2023. Inc. Magazine recognized us as one of the fastest growing private companies in America in 2024 and our growth only accelerated last year, so we will likely get that recognition again for 2025. We have barely scratched the surface in our new global markets and we believe there is tremendous opportunity to continue growing in North America and to start selling into these additional markets.
Job Summary
We are seeking a highly motivated and results-driven Director of Brand in our Solana Beach, California office, to support the brand’s omni-channel efforts in North America and beyond. You will lead our brand strategy, visual identity, and content execution. You will sit at the intersection of brand management, product marketing, and creative storytelling. You will champion our brand voice across consumer touch points, including product packaging, digital campaigns, retail marketing, and athlete partnerships. The ideal candidate has deep experience in the CPG sector and a profound understanding of sports culture, athlete communities, and fitness lifestyle trends.
Key Responsibilities
- Define and evolve the global GIBBON brand identity, voice, and positioning alongside core customer personas.
- Translate business goals into actionable, high-impact marketing campaigns that span multiple touchpoints.
- Oversee the activation of athlete endorsements, sports team sponsorships, and influencer partnerships.
- Direct the visual style across digital and physical assets, leveraging internal and external creative resources.
- Lead, mentor, and scale an internal Brand team that spans branded content, partnerships, and community.
- Drive the broader marketing calendar, inclusive of the broader brand, consumer, and product moments.
- Lead channel-specific strategies across owned and earned media channels, balancing brand and business goals.
- Own partnership strategy, inclusive of creators, influencers, and ambassadors alongside larger brand partnerships.
- Partner with Paid Acquisition team on leveraging branded and creator content across paid channels.
- Collaborate with Marketplace team to ensure that brand storytelling is clear and consistent across the channel.
- Ensure flawless execution across a cross-functional marketing calendar that covers key brand and consumer moments.
- Actively participate in execution when required—personally owning key initiatives, launches, or performance turnarounds.
- Optimize owned and earned media channels through clear strategy alongside rigorous analytics and testing.
- Partner with Paid Marketing, eCommerce, Marketplaces, and Creative to ensure a cohesive customer experience.
- Collaborate closely with Product Development on launches, pricing, assortment, and lifecycle management.
- Partner with Finance on forecasting, budgeting, and performance reporting.
- Align with Customer Experience teams to ensure customer needs are met through marketing.
- Manage a multi-disciplinary team alongside external agency partners.
Qualifications
- 7–10 years of creative and brand management experience, with at least three years in a leadership role within a CPG company.
- Proven success scaling a growth company that operates across multiple sales channels globally.
- Strong understanding of unit economics, contribution margin, inventory dynamics, and demand forecasting.
- Demonstrated ability to lead teams, drive accountability, and execute in fast-paced, high-growth environments.
- Proven portfolio working with sports, fitness, wellness, or active lifestyle brands.
- Bachelor’s degree in Business, Marketing, or related field preferred.
This role requires a hybrid work schedule (in office three days per week) based out of Solana Beach, California.
Total compensation for this position in San Diego, CA is targeted at $185,000-$300,000 including base salary and bonus combined. Base pay will depend on the candidate’s job-related knowledge, skills, and experience among other factors. Bonuses are tied to individual and company performance. An equity incentive may also be provided as part of the compensation package, in addition to medical and 401(k).
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