Job Responsibilities
- Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and product deepening, ensuring alignment with business goals.
- Support the geographic sales force with marketing content, pitch materials, and lead capture and nurturing.
- Position bundled solutions that align with segments such as large dealer groups, regional dealers, small franchises, independents, and private-label franchises.
- Maintain a pulse on dealer retail competitor offerings in the marketplace and best position Chase Auto given its advantages. Inform our value proposition, reasons to believe, and go-to-market messaging.
- Lead and facilitate key client engagements requiring high‑touch, elevated, and exclusive experiences that deliver franchise value, including live webinars and in‑person events.
- Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
- Collaborate with sales leadership, product, and other cross‑line of business teams to align marketing strategies with business goals and drive integrated solutions.
- Analyze market trends and customer insights to identify opportunities for growth and innovation, informing strategic decisions and marketing initiatives.
- Oversee the creation and management of marketing campaigns, including digital marketing, events, and promotional activities, ensuring effective execution and impact.
- Monitor and report on the effectiveness of marketing strategies and lead generation, using data‑driven insights to optimize performance and maximize ROI.
- Establish KPIs and an overall success scorecard, including quantitative and qualitative metrics. Provide routine reporting and verbal presentations to senior leadership to track progress and inform decision‑making.
Required Qualifications, Capabilities, and Skills
- 10+ years of leadership experience, with demonstrated success developing and implementing B2B marketing strategies.
- BS/BA degree required.
- Strong people leadership skills with experience managing and developing a team.
- Strong interpersonal skills with the ability to build relationships and influence stakeholders.
- Strong proficiency in executive‑level presentation materials and briefings, and the ability to simplify complex subject matter into digestible executive communications.
- Critical thinker with an analytical mindset to interpret data and make informed decisions.
- Creative thinker with a passion for innovation and continuous improvement.
- Exceptional written, presentation, and verbal communication skills.
- Strong executive presence.
Preferred Qualifications, Capabilities, and Skills
- MBA preferred.
- Auto industry expertise.
- Financial services experience.
- Proven experience in B2B marketing within a large enterprise and with geographically distributed sales teams.
Benefits
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
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