Tracksuit helps brands prove that brand building is worth it. We give marketing teams the data they need to make smarter decisions, earn internal credibility, and grow more sustainable businesses. We’re scaling fast across the US, UK, New Zealand, and Australia backed by world‑class investors. We can track those brands across markets to help our brand believers prove the power of brand wherever they are. Our team of Trackstars are collaborative, ambitious, and building something that genuinely matters. We live by \"high care, high performance\" and strive to be the best while looking after each other. The US is our most important growth market, and we’re looking for someone to own it.
Role
The Head of Marketing US is responsible for building the Tracksuit brand, generating pipeline, and helping us win the category in the United States. Leveraging global resources and Centres of Excellence across Brand, Growth, Product Marketing, Content and Creative, this role is a strategic leader expected to identify opportunities, influence strategy, represent Tracksuit externally, and build the regional marketing function from scratch.
What Success Looks Like
- Tracksuit becomes a category‑defining brand in the US: building awareness, credibility, and preference among modern marketers, so customers, agencies, partners, and industry leaders associate Tracksuit with category leadership.
- The US becomes a growth engine for the business: marketing drives meaningful pipeline, revenue growth, and market share; continuously identifying new opportunities to accelerate growth.
- You are a trusted voice in the industry: a strong network across customers, partners, agencies, media, and marketing communities; regularly representing Tracksuit at events, roundtables, webinars, and industry conversations.
- Strong alignment between global strategy and local opportunity: leveraging global frameworks while influencing them through market insight; the US team sees you as their marketing leader, and global teams see you as their voice of the market.
- A scalable regional marketing function exists: systems, talent, and operating model required to scale have been built.
What You’ll Actually Do
Own marketing outcomes for the US market
- Act as the senior marketing leader for the United States, accountable for brand growth, pipeline generation, and market impact.
- Develop and evolve regional marketing strategy in partnership with our CMO and GTM leadership.
- Identify growth opportunities, market shifts, competitive dynamics, and emerging customer needs.
- Balance short‑term revenue goals with long‑term brand building.
- Represent the voice of the US market inside Tracksuit and influence company‑wide priorities.
Build the Tracksuit brand in America
- Increase awareness, credibility, and preference for Tracksuit among marketers, agencies, and brand leaders.
- Represent Tracksuit externally through events, speaking opportunities, media relationships, customer engagement, and industry communities.
- Build relationships with influential marketers, agencies, partners, and ecosystem players.
- Identify opportunities for thought leadership, partnerships, and brand moments that strengthen our position in the market.
Lead marketing strategy and execution
- Partner with global Centres of Excellence to develop and execute integrated marketing programmes that drive awareness, demand, and customer growth.
- Adapt global campaigns to maximise relevance and impact in the US market.
- Lead regional marketing initiatives from strategy through execution and measurement.
- Coordinate across paid, owned, earned, events, partnerships, customer marketing, and sales activation channels.
Partner closely with revenue teams
- Work alongside Sales, Partnerships, and Customer Success leadership to drive commercial outcomes.
- Align marketing priorities with pipeline goals, key accounts, expansion opportunities, and strategic partnerships.
- Create strong feedback loops between customers, prospects, GTM teams, and global marketing functions.
Build and scale the regional marketing function
- Establish the structure, systems, and operating rhythms required to scale marketing in the US.
- Build business cases for additional resources when needed.
- Hire, develop, and lead team members as the market grows.
- Create repeatable frameworks and playbooks that can be leveraged across regions.
You’ll thrive here if
- You’re a builder at heart: enjoying creating things from scratch, scaling what works, and seizing opportunities without waiting for permission.
- You’re both strategic and hands‑on: leading from the front when needed and diving into execution when appropriate.
- You’re commercially minded: deeply understand how marketing drives business growth and think in terms of pipeline, revenue, and market share, not just impressions.
- You’re a connector: naturally building relationships with customers, partners, agencies, media, and industry communities.
- You are comfortable with ambiguity: creating clarity where it is lacking and thriving amid constant change.
- You lead with transparency and care: low ego, high trust, openly sharing successes and setbacks, welcoming contributions, and never shying away from tough conversations.
What We’re Looking For
- 8‑15+ years of marketing experience, ideally with a mix of B2B and B2C.
- Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or market expansion.
- Strong commercial acumen and deep understanding of how marketing drives business growth.
- Experience developing marketing strategy and translating it into successful execution.
- Ability to represent a company externally through speaking, partnerships, customer engagement, media, or industry relationships.
- Strong leadership potential and ability to influence across functions and levels of seniority.
- Data‑driven decision making: using customer insight and market intelligence to inform your approach.
Nice to have
- Experience helping scale a business in the US market.
- Background in B2B SaaS marketing, particularly in martech or insights/analytics.
- Understanding of brand tracking, market research, or marketing measurement.
- Existing network within the marketing, agency, or brand ecosystem.
- Experience speaking publicly, building communities, or developing thought leadership.
- Experience building or leading regional/international marketing teams.
If you don’t tick every box, we’d still love to hear from you. Some of our best Trackstars didn’t fit a traditional mould.
Why you’ll love it here
- ESOP for everyone: every Trackstar has a share in our success from day one.
- L&D budget: your growth matters to us.
- Epic Tracksuit merch: you’ll get your own Tracksuit — obviously.
- High care, high performance culture: big ambitions, real support; we push each other to be brilliant and look after each other while we do it.
- Genuine impact: you won’t be a cog; you’ll own an entire market at a company changing how the world thinks about brand.