Overview
Perion is a global advertising technology company delivering solutions to the biggest brands and publishers across search, social media, display, video, CTV, and programmatic DOOH. We use data-driven AI/ML technologies to process hundreds of terabytes of data and billions of events per day, collaborating with multiple sources to support cross-screen experiences.
About the Role
As the Senior Product Marketing Manager , you will own the go-to-market (GTM) strategy, positioning, and commercial success for Perion’s buy-side adtech portfolio. Reporting directly to the VP of Product Marketing, you will act as the focal point for customer, product, and business insights, orchestrating cross-functional teams to launch products and solutions to support the next phase of growth.
This is a high-visibility role for a sharp, self-starter adtech marketer who thrives in ambiguity, moves fluently between crafting executive-ready narratives and partnering with sales reps to close major enterprise deals, and is excited by driving global growth and scaling Perion’s buy-side adtech portfolio.
Salary Range: $120,000-$140,000 base plus bonus
What You’ll Do - Drive Impact Across the Product Lifecycle
- Sharpen Buy-Side Positioning: Define and continuously evolve the core positioning, value propositions, and competitive differentiation for Perion’s demand products.
- Develop and Refine the Demand Narrative: Translate technical product capabilities into compelling commercial stories across websites, pitch decks, collateral, and thought leadership content.
- Voice of the Customer (VoC): Understand customer pain points and use cases and inject customer insights directly into the product roadmap and GTM plans.
- End-to-End Go-to-Market Execution
- Lead Scalable Launches: Orchestrate comprehensive, cross-functional GTM strategies for new buy-side product launches, feature releases, and regional expansions.
- Drive Cross-Functional Alignment: Coordinate across Product, Sales, Account Management, and regional marketing teams into a single, cohesive commercial motion.
- Commercial Strategy: Partner with Product and Finance to analyze, A/B test, and optimize pricing and packaging models that maximize value capture.
- Sales Enablement: Equip global sales and account management teams with high-impact collateral, including technical battlecards, objection handlers, ROI calculators, and segment-specific pitch tracks.
- Win/Loss Analysis: Run structured win/loss programs to uncover deep insights into buyer behavior, feeding intelligence back into product and commercial strategies.
- Accelerate Velocity: Partner closely with Sales leadership to directly improve win rates, pipeline velocity, and competitive displacements.
- Build Market and Competitive Expertise: Be the go-to authority on demand-side adtech dynamics, tracking competitor moves, emerging ad formats, and changing buyer behaviors.
- AI-Driven Workflows: Leverage AI-powered tools to automate competitive signal detection and deliver real-time field insights.
- Foster a Test-and-Learn Culture: Run continuous message testing and data-driven iterations to optimize market reception.
Who You Are
- An Adtech Expert: Deep fluency in the digital advertising ecosystem, specifically regarding buy-side platforms, programmatic execution, and agency/brand workflows.
- A Strategic Storyteller: Exceptional ability to distill highly technical concepts into clear, value-driven business narratives.
- An Execution Champion: A “do-it-all” attitude, comfortable as a strategic thinker while able to roll up your sleeves and execute.
- A Cross-Functional Connector: Ability to build strong collaborative relationships across Product, Sales, Account Management, and Marketing to gain buy-in and drive alignment.
Experience and Capabilities You Bring
Required:
- 5–8+ years of experience in a product marketing role within a B2B technology environment, specifically focusing on adtech, programmatic advertising, or digital media platforms.
- Proven track record of designing and executing full-lifecycle GTM strategies that measurably moved pipeline and revenue.
- Experience building sales enablement tools (battlecards, pitch decks, talk-tracks) tailored to both enterprise brands and agency holding companies.
- Comfortable utilizing modern PMM tooling and AI-powered workflows for market analysis and content creation.
- Bachelor’s degree in Marketing, Business, or a related field.
Preferred:
- Direct experience marketing AI/ML-powered advertising products.
- Familiarity with product-led growth (PLG) motions alongside traditional enterprise sales cycles.
- Experience working across global or distributed teams to adapt GTM frameworks for localized regional markets.
Equal Opportunity
Perion is an Equal Opportunity Employer. We are committed to building a diverse workforce and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, sex, age, sexual orientation, gender identity, disability, veteran status, or other protected status. Participation in voluntary self-identification is requested for reporting purposes and is confidential.
For government reporting purposes, Perion may collect information to measure the effectiveness of outreach and recruitment efforts in compliance with applicable laws.
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