Position Summary
The Director of Product Marketing will lead the Product Marketing Management (PMM) function for Sam’s Club Connect, serving as the strategic bridge between product innovation and market adoption. This leader will define how Sam's Club Connect's advertising and experience solutions are positioned, packaged, and brought to market—ensuring clear, compelling narratives that drive advertiser adoption, revenue, and market differentiation.
Overseeing PMMs across Onsite Display, Search, Offsite Media, and Experiential and In‑Club, this role ensures every offering is translated from product capability into customer value, with consistent go‑to‑market execution across the portfolio. Acting as both the voice of the product to the market and the voice of the customer back to the organization, this leader drives clarity, alignment, and measurable business impact.
What You’ll Do
Product Positioning & Commercial Narrative
- Define and own the end‑to‑end product marketing strategy across Sam's Club Connect's portfolio (Onsite Display, Search, Offsite, Experiential and In‑Club).
- Develop clear, differentiated positioning, messaging, and value propositions that translate product capabilities into advertiser value and business outcomes.
- Build a cohesive external narrative that connects Sam's Club Connect's media, data, and experiences into a compelling, full‑funnel story.
Go‑to‑Market Strategy & Revenue Enablement
- Lead go‑to‑market planning, launches, and commercialization for all Sam's Club Connect's products and solutions.
- Partner with Product, AdTech, and Sales to align on packaging, pricing, and adoption strategies that drive revenue growth.
- Ensure consistency and quality across all GTM materials, sales narratives, and market‑facing touch points.
Sales Enablement & Adoption
- Oversee the development of pitch decks, case studies, toolkits, and training materials that enable Sales to effectively sell Sam's Club Connect's solutions.
- Partner with Training & Enablement to drive readiness, education, and ongoing adoption across internal and external stakeholders.
- Ensure teams are equipped to clearly communicate product value and differentiate Sam's Club Connect in market.
Cross‑Functional Leadership & Product Alignment
- Serve as the central point of alignment across Product, Sales, Marketing, Insights, AdTech, and Operations.
- Represent the voice of the customer and market to inform product roadmap, innovation, and prioritization.
- Lead cross‑functional GTM processes, ensuring seamless coordination and execution across work streams.
PMM Team Leadership & Execution Excellence
- Lead and develop a team of PMMs aligned to key product pillars: Onsite Display, Search, Offsite Media, Experiential and In‑Club.
- Establish best practices for positioning, GTM planning, measurement, and continuous optimization.
- Drive accountability for adoption, performance, and impact across the PMM function.
You’ll Sweep Us Off Our Feet If You Have...
- 10+ years of experience in product marketing, retail media, ad tech, or related fields.
- Proven experience leading product marketing or go‑to‑market functions at scale.
- Strong commercial acumen with a track record of driving product adoption and revenue growth.
- Deep understanding of omnichannel media, retail ecosystems, and advertiser needs.
- Ability to translate complex technical capabilities into clear, compelling narratives.
- Experience leading cross‑functional initiatives in a matrixed organization.
- Exceptional communication, storytelling, and executive presence.
Minimum Qualifications
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 4 years’ experience in Marketing, Business Administration, or related field.
Option 2: 7 years’ experience in Marketing, Business Administration, or related field.
Preferred Qualifications
Masters: Business Administration
Benefits
- Health benefits: medical, vision, and dental coverage.
- Financial benefits: 401(k), stock purchase, and company‑paid life insurance.
- Paid time off benefits: PTO, parental leave, family care leave, bereavement, jury duty, and voting; plus PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. Amount depends on job classification and length of employment; meets or exceeds paid sick leave laws.
- Other benefits: short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
- Live Better U: company‑paid education benefit program for full‑time and part‑time associates.
- Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
- Benefits are subject to change and may be subject to a specific plan or program terms.
Location & Compensation
San Bruno, California – Annual salary range: $143,000.00 – $286,000.00.
Bentonville, Arkansas – Annual salary range: $110,000.00 – $220,000.00.
Additional compensation includes annual or quarterly performance bonuses. Certain positions may also include Regional Pay Zone (RPZ) based on location.
Primary Location
850 Cherry Ave, San Bruno, CA 94066‑3031, United States of America
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